Head of Brand & Growth

Location: Bangalore

Reporting to: CEO

About Velocity:

Velocity is building the operating system for India's ecommerce brands. Today, thousands of brands trust Velocity for working capital financing and logistics solutions that help them scale faster. We work with some of the country's fastest-growing consumer brands and are expanding our product suite to solve more of the problems founders face as they build their businesses. We're now looking for a marketing leader who can build one of the strongest brands in the ecommerce ecosystem. This is not a traditional performance marketing role. You'll own how Velocity is perceived by founders, investors, marketplaces, ecosystem partners and the broader ecommerce community.

What You'll Own:

1. Build the Velocity Brand:

Position Velocity as the most trusted growth partner for ecommerce brands. You will define and execute our brand strategy across financing, logistics and future products. Responsibilities include:

- Develop Velocity's long-term brand positioning and messaging

- Build founder-first storytelling across every channel

- Drive thought leadership for founders and leadership team

- Own PR strategy alongside external agency

- Build customer success stories and case studies

- Create content that founders genuinely want to consume

- Strengthen Velocity's presence across LinkedIn, YouTube, podcasts and industry publications

Success looks like founders thinking of Velocity before they think of financing or shipping.

2. Build India's Best Ecommerce Community:

We're not looking to sponsor events. We're looking to build a community. You'll own:

- Founder dinners

- CXO roundtables

- Annual flagship Velocity Summit

- VC and ecosystem events

- Webinars and masterclasses

- Marketplace partner events

- Invite-only networking experiences

You'll create events that founders actively want to attendnot events they attend because someone invited them.

3. Drive Demand Generation:

Own marketing-led growth across all business lines. Current channels include:

- Performance marketing (Google & Meta)

- WhatsApp marketing

- Email marketing

- Landing pages

- Website optimisation

- Marketing automation

- Campaign strategy

You'll work with specialists on execution while owning overall growth strategy and marketing ROI.

4. Own Brand Assets:

Everything a customer sees should feel premium and consistent. Own:

- Website

- Sales decks

- Product launches

- Brand guidelines

- Marketing collateral

- Videos

- Event branding

- Customer communication

- Design quality

5. Build and Scale the Marketing Team:

Lead an existing team across:

- Content

- CRM & Lifecycle Marketing

- Performance Marketing

- Creative partners

- PR agency

You'll build the team, processes and culture required to support Velocity's next stage of growth.

What Success Looks Like:

Within the first 12 months, you will:

- Make Velocity one of the most recognised brands among ecommerce founders.

- Build a thriving founder community through memorable events and experiences.

- Increase brand-led inbound opportunities across financing and logistics.

- Launch flagship thought leadership initiatives that strengthen founder trust.

- Elevate every customer touchpointfrom website to sales collateralto reflect a premium, founder-first brand.

- Build a high-performing marketing organisation that combines creativity with measurable business impact.

We're Looking For Someone Who:

- Has 8-12 years of marketing experience with at least 3 years leading teams.

- Has built brands in B2B SaaS, fintech, ecommerce enablement or technology businesses.

- Understands founder psychology and knows how to build trustnot just campaigns.

- Has experience building communities, events or ecosystem partnerships.

- Has managed meaningful marketing budgets across digital and brand initiatives.

- Thinks commercially and understands how marketing contributes to revenue.

- Is comfortable working directly with founders and senior leadership.

- Balances creativity with execution and strong operational discipline.

Bonus Points:

- You'll stand out if you've worked with or at companies serving ecommerce businesses, such as payment platforms, logistics providers, SaaS companies, marketplaces or fintechs.

- Experience building founder communities, running flagship events, launching podcasts or creating thought leadership platforms is a strong plus.

Why Join Velocity?:

You'll have the opportunity to shape one of India's fastest-growing fintech and ecommerce enablement brands. Rather than inheriting a mature marketing engine, you'll build it. You'll work directly with the CEO, influence company strategy and create a brand that founders genuinely love. If you enjoy building categoriesnot just campaignswe'd love to talk.