Social Media Marketing Manager - Textile & Apparel

Description: Social Media Manager - Fashion Brand (EchoStudio)

Location: Noida, Sector 8 (Work from Office)

Employment Type: Full-Time, Permanent

Exp: 3-5 Years

Industry: Textile & Apparel (Fashion)

Education: Graduate / Postgraduate (Any discipline)

About EchoStudio: EchoStudio is a contemporary womens wear label specializing in western silhouettes with a strong focus on draped designs. Our collections are crafted for women who appreciate subtle yet striking elegance, celebrating individuality and self-expression through fashion. This position is for our Group company based in Noida, Sector 8.

Position Overview: We are seeking a creative and experienced Social Media Manager to join our dynamic marketing team. The ideal candidate has prior experience working with a designer or fashion label, a keen eye for aesthetics, and a strong grasp of digital storytelling.

Key Responsibilities:

- Plan and develop engaging social media campaigns aligned with brand identity.

- Create or oversee visually appealing and high-performing content for social channels.

- Manage posting schedules and maintain a consistent brand voice across all platforms.

- Engage and interact with followers, influencers, and fashion communities online.

- Plan, monitor, and analyze Facebook and Instagram ad campaigns.

- Stay up to date with social media trends and adapt strategies accordingly.

- Oversee SEO management and ensure online visibility of the brand.

- Coordinate email marketing and WhatsApp marketing campaigns.

- Collaborate with the design and marketing teams for photoshoots, lookbooks, and campaigns.

- Maintain a strong aesthetic sensibility aligned with EchoStudios design philosophy.

Requirements:

- Mandatory: Prior experience in a fashion-related organization (e.g., designer label, apparel, footwear brand, etc.).

- Strong understanding of digital marketing and branding.

- Proficiency in social media tools, analytics, and advertising platforms.

- Excellent graphic and visual design sense.

- Creative thinker with the ability to craft compelling stories and visuals.

- Knowledge of SEO, content marketing, and influencer collaborations.

- Excellent communication and organizational skills.

Additional Details:

- Work Mode: On-site, Noida (Sector 8)

- Timings: Day shift

- Bonus: Yearly performance-based bonus

- Preference: Candidates located in Noida or willing to relocate prior to joining.