About Snapmint:

Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle. India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech.We are building the future of responsible consumer finance, simple, transparent, and customer-first.

Roles and Responsibilities

Role Overview

This is a high-impact role at the intersection of growth, storytelling, and customer insight. You will shape how millions of users experience Snapmint across their lifecycle - bringing stronger narrative, sharper messaging, and deeper customer understanding into a highly data-driven system.

Key Responsibilities:

CRM Strategy & Messaging

- Define and standardise communication across push, SMS, WhatsApp, email, and IVR

- Build structured messaging playbooks across lifecycle stages

Build Lifecycle Campaigns & Narrative

- Translate data-led journeys into clear, user-centric communication

- Own messaging for activation, engagement, cross-sell, and win-back campaigns

Customer Research & Insights (core focus)

- Bring the voice of the customer into lifecycle marketing

- Conduct qualitative and quantitative research to understand user motivations

- Partner with analytics to connect behavioral data with underlying intent

- Translate insights into more effective messaging and campaigns

Rewards & Engagement Programs

- Shape the identity and communication of the rewards/loyalty program

- Ensure consistent and compelling user-facing narratives

Cross-functional Collaboration

- Work closely with lifecycle, campaign, and product teams

- Develop and review creative briefs to ensure quality and consistency

Brand & Communication Quality

- Maintain consistency in tone and messaging across all user touchpoints

- Track engagement quality metrics (CTR, conversion, uninstall rates) alongside growth

Requirements:

- Bachelor's degree in engineering

- 2-3 years of experience in data science or machine learning (consumer tech experience is a plus).

- Strong programming skills in Python, SQL.

- Experience with ML libraries (scikit-learn, XGBoost, LightGBM, TensorFlow, PyTorch, etc.)

- Deep understanding of clustering techniques, classification, regression and hypothesis testing.