Narang Realty - Assistant Manager - Marketing

Description:

About the job

Brand Strategy & Positioning:

- Assist in defining and refining brand identity, value proposition, messaging for both corporate brand and individual real estate projects.

- Conduct market research & competitor analysis specific to Mumbai / suburbs to understand buyer/investor preferences, pricing, design trends.

- Ensure brand consistency across all touchpoints: signage, hoardings, project brochures,

websites, social media, advertising, sales collaterals.

Campaign Planning & Execution:

- Coordinate with creative agencies, media / outdoor / print vendors for campaign creatives, hoardings, ATL & BTL.

- Collaboration with sales and project teams to align marketing & launch activities with project timelines and sales goals.

Offline Brand Building:

- Organize on-ground activations and broker / channel partner engagement programs.

- Ensure permits / regulatory compliance for outdoor / on-ground advertising as per Mumbai municipal / RERA rules etc.

Digital & Content Marketing:

- Oversee production of visual & multimedia content (photo shoots, video stories, virtual tours) to reinforce brand imagery.

Collateral & Communication:

- Maintain oversight of all copy and design to ensure consistency in tone, look & feel.

Performance Measurement & Reporting:

- Monitor competitor campaigns and market activities; report insights and suggest improvement.

- Collect feedback from brokers, customers to refine brand communication and positioning.

Budgeting & Vendor Management:

effectiveness, negotiating with vendors / agencies.

- Track invoices, media spend, vendor deliverables, timelines.

Stakeholder Collaboration:

- Liaise with regulatory / municipal / RERA bodies as needed for approvals and compliance of branding and advertising materials.

Invoice Processing, Billing & ERP:

- Process vendor invoices related to marketing, branding, advertising, events, and site-experience spending; verify accuracy of deliverables, quantities, rates, and approval.

- Enter and manage billing, vendor payments, and expense records in the companys ERP system.

- Coordinate with the finance / accounts team to reconcile marketing & branding expenditures, budget variances, and ensure timely payments.

- Generate periodic reports from the ERP (expenditure vs plan, vendor-by-vendor spend, campaign ROI) to support management decision-making.

Site Experience:

- Oversee site-level brand experience: ensure that the actual project site (showrooms, display units, sales offices, site hoardings, fa- ade branding) reflects the brands look & feel, messaging, and quality standards consistently.

- Maintain regular inspections of sites to enforce branding standards, resolve deviations, and ensure that visitor experience aligns with brand promise.

Skill set & required experience:

- SFDC knowledge is must

- 4 to 7 years of experience