Job Title : Performance Marketing Specialist - Social Media.

Location : Lucknow (Remote).

Experience : 3+years.

Prefferred : Immediate Joiner.

Preferred Industry : E-commerce, Digital Marketing.

Company : Mastroke - A Digital Marketing Agency & Shopify Partner About Mastroke.

- Mastroke is a performance-driven digital marketing agency and a trusted Shopify Partner, working with global clients across eCommerce, SaaS, tech, and service-based industries.

- We focus on delivering high-quality creative, marketing, and technology solutions through innovation, collaboration, and a strong commitment to results.

Role Summary:

- We are seeking an experienced Social Media Expert to manage and optimize social media initiatives for our e-commerce clients.

- In this role, you will independently handle client communication and oversee the execution of advertising campaigns.

- The ideal candidate has a proven track record in social media management, client engagement, problem-solving, and campaign execution across platforms such as Facebook, Instagram, Pinterest, and TikTok.

Key Responsibilities:

- Develop and implement effective SMO strategies to enhance brand visibility and engagement across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.

- Create social media ad campaigns for Facebook, Instagram, Pinterest, TikTok & LinkedIn for eCommerce clients as part of overall social media marketing strategies.

- Ensure efficient use of budgets and resources to maximize ROI.

- Serve as the primary point of contact for e-commerce clients, understanding their business needs and delivering customized social media solutions.

- Act as the go-to expert for resolving issues on social media platforms, particularly Meta (Facebook and Instagram).

- Maintain a strong relationship with platform support teams to address challenges effectively.

- Manage and nurture relationships with premium clients, ensuring their social media presence drives impactful results.

- Utilize analytics tools to track performance and make data-driven adjustments to campaigns and strategies for continuous improvement and optimal results.

Requirements:

- A minimum of 3+ years of experience in social media management with strong expertise in handling organic and paid campaigns for e-commerce clients.

- (Point 1 removed completely as requested.

- Proficient in social media advertising across Facebook, Instagram, Pinterest, TikTok, Twitter, and LinkedIn, with strong familiarity in analytics and interpreting data for strategic decisions.

- Strong communication and client collaboration skills, with the ability to work cross-functionally.

Perks and Benefits:

- Fully remote work setup.

- Opportunity to manage high-impact paid and organic social campaigns for global Shopify and eCommerce brands.

- Collaborative and supportive team environment.

-Growth-focused role with exposure to performance marketing, cross-platform ad strategy, and data-driven social media execution.

- Yearly performance audits and appraisals.

- 5-day work week (Monday to Friday).

- Extensive industry exposure and opportunities for continuous professional growth.

- Hybrid work model available as needed.