Manager - B2B Sales - Beverages

We are looking for an experienced FMCG Sales professional to manage and grow franchisee operations for Packaged Drinking Water across an assigned territory. The role focuses on franchisee performance, distribution expansion, sales target achievement, operational excellence, and strong coordination with internal stakeholders to drive market share and profitability.

Location - Pune/Bangalore

Your Future Employer - A leading Indian FMCG organisation with a strong national footprint, robust manufacturing capabilities, and a rapidly expanding sales and distribution network.

Responsibilities :

- Ensure appointment, setup, and smooth operations of franchisees and their manpower as per the Annual Business Plan.

- Drive achievement of primary and secondary sales targets and monitor daily sales performance.

- Work closely with franchisees on costing, pricing frameworks, and profitability management.

- Ensure distributor appointments, system adherence, documentation, and reporting as per defined norms.

- Monitor inventories, outstanding collections, franchisee fees, quality compliance, and competitor activity while coordinating with internal teams, including marketing, accounts, technical, Modern Trade, Institutional, and HoReCa.

Requirements :

- 9+ years of experience in FMCG sales, distribution, or franchisee management.

- Strong understanding of FMCG distribution models, franchise operations, and territory networking.

- Proven experience in driving sales targets, market expansion, and partner performance.

- Exposure to Packaged Drinking Water or beverage categories is preferred.

- Strong stakeholder management, analytical, and reporting skills.

What is in it for you ?

An opportunity to work with a high-growth FMCG organisation, manage large-scale franchisee operations, gain strong exposure to sales strategy and execution, and build a long-term career in a dynamic and performance-driven environment.

Disclaimer - Crescendo Global specialises in Senior to C-level niche requirements. We are passionate about empowering job seekers and employers with an engaging, memorable job search and leadership hiring experience. Crescendo Global does not discriminate based on race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Note- We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.