Labcorp - Senior Specialist - Personalization & Journey Orchestration

Senior Specialist - Personalization & Journey Orchestration (Adobe)

Job Responsibilities:

Personalization & Journey Execution:

- Build, configure, and launch end-to-end customer journeys using Adobe Journey Optimizer (AJO).

- Configure audience segmentation, triggers, business rules, and dynamic content personalization.

- Define omnichannel customer journeys across email, SMS, in-app channels, and more.

Customer Experience Personalization:

- Translate customer, campaign, and business requirements into personalized journey experiences.

- Partner with content teams to operationalize modular content and dynamic personalization frameworks.

Experimentation & Optimization:

- Design and execute A/B tests, holdouts, and optimization experiments.

- Analyze performance data and customer behavior to continuously optimize journeys.

- Improve engagement, conversion, and retention metrics through iterative personalization.

Data & Platform Enablement:

- Work closely with Adobe Experience Platform (AEP), RT-CDP, CJA and source systems to activate audiences.

- Support event frameworks, customer profiles, schemas, and personalization data models.

Governance & Continuous Improvement:

- Establish journey orchestration standards, best practices, and governance frameworks.

- Continuously identify new personalization use cases and platform capabilities.

Minimum Qualifications:

- Degree in marketing, Business, Technology, or related field.

- 5 or more years of experience in MarTech roles, with hands-on implementation experience.

- 1.5 or more years of hands-on Adobe Journey Optimizer (AJO) implementation experience in an enterprise environment.

- Strong working knowledge of Adobe Experience Platform (AEP), RT-CDP, CJA, audience management, and journey orchestration.

- Proven experience building and deploying personalized customer journeys end-to-end.

- Strong understanding of customer lifecycle marketing, behavioral triggers, and event-based orchestration.

- Experience in experimentation, optimization, and campaign performance analytics.

Preferred Qualifications:

- Adobe Journey Optimizer certification.

- Experience with Adobe Experience Platform (AEP), RT-CDP, and Offer Decisioning.

- Experience with Adobe Target.

- Other Adobe certifications.

- Experience with modular content strategies and Digital Asset Management ecosystems.

- Familiarity with healthcare, diagnostics, or regulated industry marketing environments.

- Working knowledge of SQL, customer data models, and API-based integrations.

Skills and Competencies:

- Strong execution mindset with a bias for action and hands-on delivery.

- Deep understanding of customer journey orchestration and personalization logic.

- Strong analytical and problem-solving capabilities.

- Ability to work cross-functionally across marketing, content, analytics, and technology teams.

- Strong communication and stakeholder management skills.

- Customer-first mindset with strong attention to detail.

Additional Job Standards:

- Hybrid work environment based in Bengaluru or Mumbai, India.

- Requires collaboration across global teams and time zones.