Infoneo Technologies - Senior Google Ads Strategist - eCommerce
Description:
Were seeking a Senior Google Ads Strategist to lead our enterprise-level performance marketing operations across Shopping, PMax, and Search campaigns.
This is a hands-on, data-driven role focused on profitable scale, SKU-level optimization, and advanced analytics for high SKU-count ecommerce storefronts.
If you live and breathe ROAS, Merchant Center feeds, and margin modeling this role is for you.
Key Responsibilities:
Daily Operations:
- Optimize Shopping, PMax, and Search performance at SKU and query level.
- Monitor CPC drift, impression share loss, and auction competition.
- Execute daily budget pacing across multiple storefronts.
- Identify and resolve Merchant Center disapprovals and feed errors immediately.
- Track competitor pricing and adjust bids or segmentation rules dynamically.
- Validate GA4 conversion accuracy and troubleshoot tracking anomalies.
Weekly Operations:
- Rebuild and refine Shopping campaign priority structures and custom label logic.
- Update PMax asset groups and resegment product inventory.
- Conduct negative keyword tuning and query sculpting.
- Audit feeds for accuracy, completeness, and attribute quality.
- Diagnose cross-channel cannibalization between PMax, Search, and Shopping.
- Deliver data-backed weekly performance insights reports.
Technical Responsibilities:
- Manage and optimize Merchant Center feeds with rule-based transformations.
- Design custom label systems tied to margin bands, price competitiveness, lifecycle, or velocity.
- Build query routing logic via campaign priorities and negatives.
- Segment PMax campaigns by product category, audience intent, or margin.
- Troubleshoot GA4 attribution inconsistencies and ensure conversion integrity.
- Maintain and enhance BigCommerce GA4 GTM data flow.
- Resolve structured data issues, policy flags, and feed mismatches promptly.
Analytical Responsibilities:
- Perform contribution margin and SKU-level profitability analysis.
- Model cost curves and forecast ROAS under varying spend levels.
- Identify SKU clusters that drive incremental lift or inefficiencies.
- Analyze auction insights, competitor bids, and impression share trends.
- Use regression-style reasoning to identify performance causation.
Required Experience:
- 5+ years managing large-scale Google Ads accounts for ecommerce brands.
- Proven success managing Shopping feeds with 1,000+ SKUs.
- Deep expertise in PMax segmentation and feed-only structures.
- Hands-on experience resolving Merchant Center errors and policy issues.
- Demonstrated improvement in ROAS, MER, and contribution margin at scale.
- Strong command of GA4, GTM, and enhanced conversions.
- Experience with multi-domain or multi-storefront ecosystems.
Required Skills:
- Expert in Shopping campaign architecture and Search campaign structuring.
- Ability to compute bids using margin, CVR, and CPC cost structures.
- Strong understanding of attribution models and their business implications.
- Proactive in diagnosing landing page conversion issues.
- High responsiveness, daily monitoring discipline, and analytical precision.
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