Position Overview:

The Sales & Marketing Head will lead all strategic and operational aspects of sales, branding, and customer engagement for a premium senior living project. The role demands a blend of high-end real estate sales expertise, brand storytelling, and empathy-driven marketing tailored to affluent senior citizens and their families.

Key Responsibilities:

1. Sales Strategy & Revenue Management

- Develop and execute sales strategies to achieve pre-launch and post-launch revenue targets.

- Build and manage a high-performance sales team specializing in lifestyle-driven, high value residential sales.

- Create customer-centric sales processes emphasizing trust, care, and lifestyle enhancement.

- Maintain CRM systems for lead tracking, customer engagement, and conversion analysis.

- Conduct competitor analysis and pricing strategy aligned with luxury market trends.

2. Marketing & Brand Positioning

- Develop the project's brand identity and communication strategy focusing on dignity, independence, and premium living for seniors.

- Design integrated marketing campaigns (digital, print, PR, influencer, and experiential).

- Partner with creative agencies to produce storytelling-based campaigns emphasizing lifestyle, community, and wellness.

- Manage events, roadshows, and tie-ups with hospitals, senior citizen associations, and NRIs.

- Oversee all digital platforms, including website, social media, and performance marketing.

3. Customer Experience & Relationship Management

- Create customer experience programs to build trust and advocacy among residents and their families.

- Conduct presentations, virtual tours, and lifestyle showcases for prospective buyers.

- Establish a relationship management system for post-sales engagement and referrals.

4. Cross-Functional Collaboration

- Coordinate with design, operations, and facility management teams to ensure alignment between product features and market expectations.

- Work closely with finance for revenue forecasting and cost management.

- Liaise with external consultants, real estate brokers, and corporate partners.

Required Qualifications & Experience:

- MBA in Marketing / Real Estate / Business Management.

- 10-20 years of experience in premium real estate, hospitality, or lifestyle sector.

- Proven success in luxury brand marketing and high-value residential sales.

- Deep understanding of senior living, wellness, and lifestyle branding preferred.

Key Skills:

- Strategic sales planning and execution

- Brand development and storytelling

- Digital marketing & analytics

- Leadership and team management

- Customer relationship management (CRM)

- Emotional intelligence and empathy in customer engagement

Personal Attributes:

- Mature, articulate, and compassionate communicator.

- High integrity and trustworthiness when dealing with senior clientele.

- A strong sense of design, aesthetics, and lifestyle marketing.

- Visionary leadership with a hands-on approach.

Compensation:

Attractive fixed + performance-linked incentives (considering a range of 30LPA-40LPA + Incentive).