Abbott - Business Manager - Womens Health

Primary Job Function:

- Achieve assigned zone sales targets and ensure brand-wise and product-wise goal attainment.

- Support and guide the team to achieve monthly, quarterly, and annual sales targets.

- Lead the execution of marketing initiatives and programs as per divisional strategy.

- Oversee chemist and stockist-level initiatives, ensuring alignment with business objectives.

- Develop, mentor, and groom team members for the next level of leadership.

- Manage and strengthen relationships with Key Opinion Leaders (KOLs), stockists, and other key stakeholders.

Core Job Responsibilities:

- Drive the sales management process effectively through Area Business Managers (ABMs).

- Conduct market analysis to understand market potential, market share, and set zonal objectives, budgets, and targets accordingly.

- Plan and implement sales incentive programs to motivate and reward performance.

- Ensure timely and accurate reporting of closing stock by stockists and resolve any secondary sales queries.

- Focus on field operations doctor coverage, repeat visits, and call averages for doctors and chemists ensuring 100% field compliance.

- Identify and develop weak regions to optimize sales performance.

- Share strategic insights and industry best practices with the marketing team to support campaign design and implementation.

- Drive field engagement with doctors, chemists, and stockists in compliance with MCI guidelines.

- Liaise with internal stakeholders such as Training, HR, Supply Chain, and Finance for smooth business operations.

- Monitor brand-wise and value-wise monthly sales progress and ensure consistent performance.

- Oversee SFA (Sales Force Automation) implementation and monitoring.

- Ensure timely execution of Head Office policies, directives, and initiatives in the field.

Supervisory & Management Responsibilities:

- Lead, mentor, and support the team (RBMs, ABMs, and Sales Representatives) for continuous performance improvement and career growth.

- Conduct regular review meetings for ASMs/ABMs to track progress and provide actionable feedback.

- Handle zonal-level union issues in coordination with the HR team.

- Track and analyze effort parameters and strategic execution at the field level.

- Ensure achievement of zonal budgeted numbers and drive accountability across the team.

Key Skills & Attributes:

- Excellent communication, analytical, and problem-solving skills.

- Proven ability to drive performance, manage teams, and implement effective sales strategies.

- High adaptability and collaboration across cross-functional teams.