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Job Title: Manager Digital Assurance Location: Gurgaon (On-site only) Department: Marketing / Compliance / Digital Governance Reports to: Head - Marketing Experience Required: 5-8 years in digital governance, regulatory marketing compliance, or communications review in BFSI, fintech, or regulated industries. Role Overview: Were seeking a Manager Digital Assurance to govern and monitor all digital communications, assets, and user experiences across web, app, and marketing channels, ensuring they comply with RBI guidelines, internal digital policies, App Store norms, and dark pattern regulations. This role is critical to building consumer trust, avoiding regulatory friction, and upholding ethical standards in all Stashfin digital interactions. Key Responsibilities: Communication & Content Governance: - Review and approve all digital communication (push notifications, emails, in-app banners, WhatsApp, SMS, landing pages) to ensure compliance with RBI circulars and marketing guidelines. - Maintain a centralized approval workflow for all customer-facing messages, ensuring accuracy, disclaimers, and tone of voice. - Collaborate with content and design teams to enforce communication standards. Policy & Regulatory Alignment: - Stay updated with latest RBI digital lending guidelines, data privacy norms, Fair Practices Code (FPC), dark pattern regulations, and ensure timely implementation across customer journeys. - Govern compliance with Google Play, Apple App Store, and app review policies for all feature releases and marketing flows. - Act as the primary marketing liaison with Legal, Risk, and Compliance teams. Dark Pattern Prevention & Ethical Design: - Audit app/web journeys regularly to identify and flag UI/UX practices that may be construed as dark patterns, misleading CTAs, or non-transparent flows. - Partner with product and UX teams to create trust-centric journeys, especially around pricing, fees, consents, opt-outs, and cancellations. Digital Policy Documentation & Controls: - Maintain a Digital Marketing Compliance Playbook, documenting standard practices, approval checklists, and past violations/alerts. - Support internal audits and regulatory inspections by maintaining logs of marketing communications and their approvals. - Educate internal stakeholders on new policies via training and toolkits. Monitoring & Reporting: - Monitor app and web journeys (and releases) to preemptively identify compliance risks. - Report monthly on governance gaps, violations, and resolution timelines. - Support UAT and release cycles by reviewing communications embedded in new flows. Qualifications & Skills: - 5-8 years of experience in digital marketing compliance, policy governance, or regulatory assurance, preferably in fintech, NBFC, or BFSI. - Working knowledge of RBI guidelines (especially around digital lending), dark pattern frameworks, and App Store/Play Store content regulations. - Strong attention to detail and familiarity with UX journeys, user-facing communications, and disclaimer management. - Excellent stakeholder management skills, including coordination with Legal, Tech, Product, and Content teams. - Strong documentation and reporting skills. - Bonus: Exposure to internal audit, ISO/PCI-DSS policy frameworks, or public regulatory submissions. What Youll Get: A critical role ensuring trust, transparency, and regulatory safety for one of Indias leading fintech platforms. A seat at the table in shaping ethical digital design and communication standards.

Delhi NCR

StashFin - Digital Assurance Role (5-8 yrs)

Manager - Social Commerce Location: Gurgaon (On-site only) Department: Marketing Reports to: Senior Manager - Social Commerce & ORM Experience: 4-7 years in influencer marketing, content-led commerce, or social-driven performance campaigns. Role Overview: We're looking for a Manager - Social Commerce to support and execute social-first campaigns that drive brand visibility, engagement, and transactions. This role will work closely with creators, internal content/design teams, and media stakeholders to amplify Stashfin's products across Instagram, YouTube, WhatsApp, and other discovery platforms, contributing directly to lead flow and revenue. Key Responsibilities: - Source, onboard, and manage a pool of influencers and creators, focusing on finfluencers, vernacular influencers, and nano creators. - Coordinate influencer campaigns - from briefs and scripts to publishing and performance tracking. - Create and manage shoppable content journeys, including creator whitelisting, affiliate links, and referral setups. - Collaborate with design/content teams for social storytelling assets (Reels, Shorts, carousels, etc.). - Monitor and report creator performance metrics - engagement, reach, and conversions. - Assist in social commerce experiments (e.g., WhatsApp referrals, regional language creators, UGC). - Stay updated with social trends, platform features (Reels, Live, Shopping), and creator best practices. Skills & Qualifications: - 4-7 years of hands-on experience in influencer management, branded content, or social marketing. - Familiarity with Instagram, YouTube, LinkedIn, and emerging creator ecosystems. - Strong coordination and relationship-building skills with creators and agencies. - Proficient in using tracking tools (e.g., Google Analytics, Qoruz, Phyllo, AppsFlyer, Bit.ly). - Experience in fintech, BFSI, or D2C brands is a plus. What You'll Get: - Opportunity to lead performance-focused social campaigns in a high-growth fintech. - Hands-on exposure to revenue-linked influencer strategy and execution.

Gurgaon/Gurugram

StashFin - Manager - Social Commerce (4-7 yrs)

About the Role: We are seeking Product Manager - Consumer Payments to drive the growth and success of our UPI and Bill Payments products. You will be responsible for researching the next relevant product for the users, optimizing the workflows, ensuring the best UX while working with product designers, tracking product such as Accounts Linked, Payment Success rates, Customer issues raised, fraud prevented, etc and business metrics on CAC, MAU, fee earned and more. Your goal will be to look at both getting new users as well as improving retention of existing users by launching relevant products for the user base. This is a key role where your strategic thinking and data-driven approach will directly impact business outcomes. What You'll Do: - Work closely with senior leadership in Product, Technology and Business to articulate business needs to actionable product requirements - Own up the relevant product metrics and the lagging PnL, revenue and cost numbers every month for the lending business - Write detailed product requirement documents, lead product processes (Agile/Scrum) and manage deliverables. - Obsess with data, define and track key metrics and draw actionable insights using data. Use data to monitor key metrics, identify trends, and inform decisions that enhance user experience and maximize business impact. - Periodically conduct user-research, industry analysis, competitor mapping and ideate on what to build next. Develop and execute the product strategy for our UPI offering, ensuring alignment with company goals and market trends. - Stay aware of evolving regulatory requirements related to UPI, ensuring full compliance and adherence to relevant laws and guidelines. Qualifications: - 4+ years of experience in Product Management, Software Development, Analytics or similar roles in a B2C product set-up - Bachelor's degree in computer science, engineering and/or related field - 3+ Years of experience in building payments flows on UPI track

StashFin - Product Manager - UPI (4-6 yrs)

Job Title: Senior Manager - Social Commerce & ORM Location: Gurgaon (On-site only) Department: Marketing Reports to: Head - Marketing Experience Required: 7-10 years in social media marketing, influencer commerce, digital storytelling, and ORM within high-growth consumer tech or fintech brands. Role Overview: We are seeking a dynamic and growth-focused Senior Manager - Social Commerce & ORM to lead the brand's discoverability, influence, and sentiment across social channels. This role is responsible for driving revenue through influencer-led campaigns, enhancing Stashfin's social visibility, and managing online reputation across public platforms. The ideal candidate brings a blend of creative marketing, influencer relationship building, and reputation-first thinking, with experience in turning social conversations into brand love and business results. Key Responsibilities: Social Discoverability & Engagement: - Build Stashfin's social presence across Instagram, YouTube, LinkedIn, WhatsApp, and emerging platforms through storytelling, content, and creator integration. - Launch product and brand awareness campaigns focused on fintech education, trust-building, and user advocacy. - Own and optimize social content for reach, engagement, and conversions. Influencer & Creator Ecosystem: - Develop and scale a network of creators across tiers and geographies, including finfluencers, vernacular creators, and nano influencers. - Plan and execute performance-oriented influencer campaigns, with clear CAC and ROI metrics. - Build creator engagement pipelines, track performance, and manage contracts, briefing, and payout frameworks. Social Commerce Strategy: - Drive traffic, lead generation, and revenue from social platforms using affiliate models, UGC, live selling, and interactive content. - Leverage Instagram Shopping, WhatsApp flows, referral links, and other commerce-enablement tools. - Partner with paid media and Martech to test boosted influencer content and shoppable ad formats. Online Reputation Management (ORM): - Own Stashfin's online sentiment across Google Play Store, App Store, Quora, forums, and social platforms. - Ensure timely and empathetic responses to app reviews and user queries with tone aligned to the brand's voice. - Work with product and customer care to close the feedback loop and turn detractors into promoters. - Monitor and report on brand mentions, sentiment trends, and handle crisis or escalated user cases proactively. Analytics, Tools & Reporting: - Set and track KPIs across social growth, conversions, influencer ROI, engagement rate, and sentiment. - Use tools like GA4, CreatorIQ, Phyllo, Qoruz, Play Console, and ORM dashboards to drive insights. - Build monthly dashboards for internal marketing and leadership teams. Qualifications & Skills: - 7-10 years in social commerce, influencer marketing, and ORM roles. - Strong understanding of creator economy mechanics, affiliate-style commerce, and social buying behavior. - Experience managing ORM responses, app reviews, and public sentiment in a regulated or high-growth sector. - Creative thinker with strong copy sensibility and empathy in user communication. - Tools proficiency: GA4, CreatorIQ, Sprinklr, AppsFlyer, Qoruz, Firebase, GMB, Play Store Console. - Fintech, credit, or BFSI experience preferred; vernacular or Tier 2+ market exposure is a plus. What You'll Get: - A high-impact, cross-functional role owning Stashfin's social narrative, revenue, and reputation. - Strategic exposure working with the CMO, product, and performance teams. - Opportunity to lead India's next-gen influencer-driven fintech visibility engine.

StashFin - Senior Manager - Social Commerce Vertical (7-10 yrs)

Senior Manager - Martech Location: Gurugram (On-site only) Department: Marketing / Growth Technology Reports to: Head - Marketing Experience Required: 7-10 years in Martech, Technical SEO, or Growth Engineering roles, preferably in fintech, app-first, or high-scale web businesses. Role Overview: We're looking for a Senior Manager - Martech who can seamlessly bridge the gap between marketing goals and technology execution. In this role, you will own the technical enablement of SEO, automate scalable content/page deployments, and ensure that all web and app martech systems are delivering against key performance indicators (KPIs) like speed, crawlability, indexability, and conversion efficiency. This is a hybrid technical-marketing leadership role, ideal for someone who understands both the technical SEO stack and the marketing funnel impact of scalable automation. Key Responsibilities: SEO Automation & Page Deployment: - Lead end-to-end automation of SEO landing page creation and go-live processes via CMS, feeds, or low-code solutions. - Ensure that newly deployed pages meet all SEO best practices - including metadata, schema markup, site structure, and mobile-first indexing. - Collaborate with content, SEO, and engineering teams to create scalable templates and backend workflows. Web & App Technical Health: - Own and maintain web and app performance KPIs including Core Web Vitals, crawlability, indexation rates, loading speed, and structured data health. - Continuously audit and optimize HTML structure, canonicalization, internal linking, sitemap logic, and robots.txt. - Lead projects around AMP, PWA readiness, and app-web deep linking to improve user and bot experience. Martech Stack Ownership: - Own configuration, deployment, and hygiene of Martech platforms including: - Tag Managers (GTM), CDPs (e.g., Segment), MMPs (AppsFlyer), Analytics Tools (GA4, Firebase), CRM tools (MoEngage/WebEngage). - Work closely with internal developers and vendors to deploy and validate event tracking, UTMs, pixels, and structured event schemas. - Support marketing teams with automated campaign tracking setups and tech-integrated attribution models. A/B Testing & Growth Experimentation: - Enable and run server-side and client-side testing infrastructure for website and app journey optimization. - Partner with SEO and product teams to validate performance uplift from structural and content changes. Cross-Functional Coordination: - Act as a tech SPOC for Growth, SEO, Content, Product, and Analytics teams. - Drive marketing-tech project planning with internal engineering and external vendors. - Ensure GDPR, privacy, and compliance adherence across all tracking and martech deployments. Qualifications & Skills: - 7-10 years of experience in Martech, Technical SEO, Web Performance Optimization, or Growth Engineering. - Strong working knowledge of HTML, JavaScript, JSON-LD, and APIs relevant to SEO and tracking. - Hands-on experience with tools/platforms like GTM, GA4, Firebase, Screaming Frog, Search Console, AppsFlyer, SEMrush, Lighthouse, and Web Vitals APIs. - Proven experience automating large-scale SEO/landing page rollouts via CMS, headless CMS, or custom frameworks. - Familiarity with app + web event tagging, tracking plans, and mobile deep linking (Firebase Dynamic Links or Branch.io). - Excellent cross-functional communication and project management skills. What You'll Get: Ownership of the Martech + Technical SEO backbone of one of India's fastest-growing fintech platforms. Direct collaboration with CMO, Head of Growth, Product, and SEO leaders. High autonomy and visibility for building scalable systems that drive organic traffic and tech performance.

StashFin - Senior Manager - MarTech Vertical (7-10 yrs)

Job Title: Senior Manager - Content & Communication (for Scale) Location: Gurgaon (On-site only) Department: Marketing / Content & SEO Reports to: Head - Marketing Experience Required: 7-10 years in content marketing, SEO content strategy, or digital publishing, with experience in automation or scaled content programs. Role Overview: We're looking for a Senior Manager - Content & Communication (for Scale) to lead the vision, strategy, and execution of a high-volume, SEO-driven content engine. This role will focus on building search-optimized content at scale - via automation, systems, and process-driven content operations - while ensuring every word still reflects the brand tone, trust, and clarity that a fintech platform like Stashfin demands. You'll work closely with SEO, Martech, Product, and Brand teams to automate, templatize, and scale content across thousands of landing pages, FAQs, product lines, and regional formats. Key Responsibilities: Content Strategy for Scale: - Own the content roadmap to support the expansion of SEO pages, app content, and web journeys - in both depth and breadth. - Define and standardize content templates, tone guides, and messaging frameworks to enable consistent messaging across hundreds/thousands of pages. - Develop content for landing pages, product explainers, city/segment-specific pages, credit education, FAQs, and tools. Content Automation & Scalable Systems: - Work with the Martech and SEO teams to automate the generation of structured content, using CMS, feeds, AI-assisted tools, and dynamic frameworks. - Build systems for content tagging, templating, and logic-based content customization (e.g., "Personal Loan in [City]" or "Credit Line for [Segment]"). SEO + Content Performance Alignment: - Align all content creation efforts with SEO goals, including keyword coverage, schema usage, crawlability, and page quality score. - Partner with the SEO and analytics teams to measure and improve CTR, bounce rate, dwell time, and organic conversions. Quality Control & Brand Voice: - Build editorial workflows to review, QA, and optimize content at scale - even when generated programmatically or in bulk. - Ensure that content across all scaled pages retains clarity, trust, and brand tone, while avoiding duplication or quality dilution. Content Communication & Enablement: - Work with marketing and product teams to produce UX copy, push notifications, SMS, and performance creatives that align with content strategy. - Enable regional, multi-lingual, and localized content frameworks as needed for scaled expansion. Qualifications & Skills: - 7-10 years of experience in content marketing, SEO content creation, or editorial leadership, preferably in fintech, edtech, or marketplaces. - Proven experience in scaling content operations - using tools like CMS, headless CMS, AI-based writing platforms, or automation systems. - Strong understanding of SEO fundamentals, content structure, meta optimization, and keyword intent mapping. - Excellent command over English writing, editing, and reviewing - with deep brand sensitivity. - Familiarity with content performance analytics tools like GA4, Search Console, SEMrush, Ahrefs, etc. - Experience managing writers, agencies, and freelancers in a fast-paced, high-output setup. What You'll Get: - Leadership role in building India's most scalable, high-quality content engine in fintech. - Strategic visibility with the Head of Marketing, SEO, and Martech leaders. - Opportunity to create impact at scale, directly driving organic traffic and brand authority.

StashFin - Senior Manager - Content & Communication (7-10 yrs)

Manager - Martech Location: Gurgaon (On-site only) Department: Marketing Technology / Growth Reports to: Senior Manager - Martech Experience Required: 4-7 years in Martech, technical SEO, digital analytics implementation, or performance tracking. Role Overview: We're hiring a Manager - Martech to support and execute key initiatives that power Stashfin's organic growth, SEO automation, and digital performance tracking. You'll play a critical role in tag implementation, analytics instrumentation, SEO technical audits, and automation of scalable marketing tech solutions across app and web. This is a highly cross-functional role working closely with content, SEO, performance, product, and analytics teams. Key Responsibilities: Martech Implementation & Tracking: - Own and manage tag deployment via GTM for both web and app (via GTM for Firebase). - Support event tracking setup and validation using GA4, Firebase, and AppsFlyer. - Maintain and improve marketing automation systems to ensure accurate data flows and campaign attribution. Technical SEO Support: - Assist in automating SEO page creation, metadata generation, sitemap updates, and schema implementation. - Perform regular technical audits for crawl errors, site speed, internal linking, indexation, and structured data. - Coordinate with SEO/content teams to ensure pages are technically optimized before going live. App-Web Connectivity: - Support deep linking implementation (e.g., Firebase Dynamic Links) and app store optimization (ASO) tagging where needed. - Ensure event parity between web and app, including setup of UTM parameters, app events, and landing page tracking. Data Quality & Testing: - Monitor and troubleshoot tracking anomalies, incorrect firing of events, or tag misfires across platforms. - Assist in A/B testing setups (Google Optimize, Firebase Remote Config, or other tools) and ensure clean tracking/reporting setup. Cross-Functional Coordination: - Collaborate with Product, SEO, Content, and Performance teams to implement marketing technology needs. - Work with engineering and external vendors to manage data layer specifications and tech requirements. Qualifications & Skills: - 4-7 years of experience in Martech, digital analytics, or technical SEO roles. - Hands-on experience with GTM (Web + App), GA4, Firebase, and AppsFlyer. - Strong understanding of event tagging, UTM parameters, user flows, and basic HTML/JavaScript. - Familiarity with tools like Search Console, Screaming Frog, Lighthouse, SEMrush, or similar. - Analytical mindset with strong problem-solving and implementation skills. - Fintech, e-commerce, or app-first company experience is a strong plus. What You'll Get: - Key execution role in scaling the Martech infrastructure for one of India's leading fintech platforms. - Learning opportunities across SEO, automation, analytics, and performance growth. - Work closely with cross-functional teams and directly support Senior Martech leadership.

StashFin - Manager - MarTech (4-7 yrs)

Manager - Content & Communication Location: Gurgaon (On-site only) Department: Marketing / Content Reports to: Senior Manager - Content & Communication Experience Required: 4-7 years in content writing, content marketing, or SEO-driven content roles, preferably in fintech, digital platforms, or high-scale businesses. Role Overview: We are looking for a Manager - Content & Communication to drive content development for scalable SEO programs, assist in writing and managing search-optimized and conversion-focused content, and support cross-functional marketing campaigns. You will be responsible for crafting content across landing pages, product explainers, microcopy, and more - with an eye on both search performance and user clarity. This role is ideal for someone who enjoys structured content creation, understands how content and SEO work together, and can balance creativity with data-driven precision. Key Responsibilities: SEO-Centric Content Development: - Write and manage content for SEO-focused landing pages, FAQs, product features, city-based pages, and blogs. - Follow content templates and keyword guidelines to ensure scalability and consistency across hundreds of pages. - Create clear, concise, and brand-aligned copy for both app and web journeys. Content Structuring & Collaboration: - Work with the SEO and Martech teams to implement structured content models for automated page generation (e.g., "Loan in [City]" type formats). - Collaborate with designers, product marketers, and CRM teams to build UX copy, banners, and creatives when needed. - Ensure consistent tonality and messaging across all owned content. Content Optimization & Reporting: - Monitor organic performance of content using GA4, Search Console, and third-party tools like SEMrush/Ahrefs. - Optimize and update existing pages based on CTR, bounce rate, and dwell time metrics. - Maintain a content calendar aligned with keyword clusters, business goals, and seasonal campaigns. Process & Editorial Discipline: - Follow editorial and brand guidelines to deliver high-quality, error-free content at speed. - Coordinate with freelancers, agencies, or in-house writers to meet content volume and timelines when required. - Contribute to QA processes for content accuracy, relevance, and SEO hygiene. Qualifications & Skills: - 4-7 years of experience in content marketing, SEO writing, or editorial roles. - Strong command over written English, grammar, and structured messaging. - Familiarity with SEO tools (Google Search Console, SEMrush, Ahrefs) and basic understanding of on-page SEO principles. - Experience in writing for fintech, apps, or consumer products is a plus. - Ability to manage multiple content projects, templates, and workflows in parallel. Bonus: Experience with CMS platforms, schema markup, or AI-based content tools. What You'll Get: A key content-building role at the heart of a high-scale SEO and communication program. Opportunity to work on projects that directly impact organic growth and customer journeys. Mentorship from senior content and marketing leaders.

StashFin - Manager - Content & Communication (4-7 yrs)

Location : Gurugram Department : Growth / CRM & Lifecycle Marketing Reports to : Head of Marketing Experience Required : 7-10 years in CRM, lifecycle marketing, or user engagement roles, preferably in fintech, consumer tech, or app-first environments. Role Overview : - We are seeking a Senior Manager - App Retention & Engagement to lead strategies that keep users active, engaged, and transacting on the Stashfin app. - This is a high-impact role focused on building automated, data-led campaigns across the user lifecycle - from onboarding to churn prevention and win-back. Your mission is to maximize LTV, reduce churn, and deepen user engagement with credit and financial tools offered by the app. Key Responsibilities: User Retention & Lifecycle Strategy: - Build and own the end-to-end lifecycle marketing framework from Day 0 onboarding to long-term retention. - Segment users based on behavior, credit usage, transaction activity, and churn risk to design personalized journeys. - Drive retention KPIs like Day 7/30/90 retention, stickiness, and MAU-to-DAU ratios. Multi-Channel Engagement: - Design and deploy campaigns across push notifications, in-app messaging, SMS, email, and WhatsApp. - Continuously test message copy, frequency, timing, and deep links to optimize engagement and reduce opt-outs. - Collaborate with product and tech to trigger event-based nudges and real-time communications. Win-Back & Churn Prevention: - Identify inactive or dormant users and create structured win-back campaigns using incentives, new features, or education. - Build predictive churn models (with analytics team) and intervene with preemptive nudges and offers. - Track and optimize reactivation journeys to reduce user drop-offs post-install or post-KYC. Data-Driven Optimization: - Own dashboards and insights for user health scores, cohort retention, campaign performance, and segment movement. - Work closely with product, analytics, and credit risk teams to align retention strategies with user intent and financial behavior. Tooling & Automation: - Leverage tools like MoEngage, WebEngage, CleverTap, or Braze to build automated journeys and trigger-based flows. - Ensure proper event tagging and campaign tracking via Firebase/AppsFlyer for attribution. Cross-Functional Collaboration: - Work with product and design to build in-app engagement features (checklists, gamification, rewards, etc.). - Align with credit, collections, and support teams to resolve frictions that drive churn or low engagement. Qualifications & Skills: - 7-10 years of experience in CRM, lifecycle marketing, or retention marketing roles in app-first companies. - Strong expertise in user segmentation, journey building, and multichannel marketing. - Proficiency in lifecycle platforms like MoEngage / CleverTap / Braze / WebEngage, and attribution tools like AppsFlyer. - Solid analytical mindset; able to work with cohort reports, funnel drop-offs, and LTV models. - Creative thinker with hands-on experience in copywriting, A/B testing, and behavioral campaigns. - Experience in fintech or BFSI a strong plus. What You'll Get: - High ownership role in one of India's fastest-scaling fintech platforms. - Direct impact on app stickiness, revenue per user, and NPS.

StashFin - Senior Manager -  App Retention & Engagement (7-10 yrs)

Location: Gurugram Department: Data science & Analytics Reports to: Senior Manager Data Science & BI Experience Required: 47 years in data analytics, BI, or performance reporting roles, preferably in fintech, consumer apps, or e-commerce. Role Overview: We are looking for a data-driven and detail-oriented BI Manager to join our Data Science & Analytics team, supporting performance monitoring, user behavior analysis, and marketing insights. This role will play a crucial part in building dashboards, tracking KPIs, and ensuring data accuracy to empower the growth, product, and marketing teams. Youll be responsible for making complex data easy to consume for business stakeholders. Key Responsibilities: Dashboarding & Reporting: - Design, build, and maintain automated dashboards for performance marketing, app engagement, user retention, and funnel tracking. - Deliver daily, weekly, and monthly business reports to senior stakeholders including Growth, Marketing, and Product teams. - Track and report key KPIs such as CAC, LTV, ROI, DAU/MAU, bounce rates, activation %, and conversion funnels. Data Analysis & Insights: - Work closely with the Senior Manager to analyze campaign performance, user behavior, and product feature adoption trends. - Identify drop-offs, anomalies, and segment-level issues that impact marketing and user experience. - Support A/B testing efforts and post-campaign analysis with clear outcome reporting. Tooling & Data Systems: - Leverage tools like SQL, BigQuery, GA4, Firebase, and AppsFlyer to extract and transform data for reporting. - Build dashboards using Looker, Power BI, Tableau, or Google Data Studio. - Ensure strong data hygiene and consistency across platforms and internal reports. Cross-Functional Coordination: - Liaise with Product, Growth, CRM, and Performance teams to align tracking frameworks and KPIs. - Coordinate with engineering or data platform teams to define and validate event tracking requirements. Qualifications & Skills: - 47 years of experience in business intelligence, marketing/product analytics, or performance reporting roles. - Strong command over SQL and familiarity with cloud data warehouses like BigQuery or Snowflake. - Experience with visualization tools (Looker, Power BI, Tableau, Data Studio). - Good understanding of mobile attribution, user funnel metrics, and campaign KPIs. - Familiarity with GA4, Firebase, AppsFlyer, MoEngage is a plus. - Strong analytical thinking, attention to detail, and ability to work in a fast-paced environment. What Youll Get: - A high-impact role supporting growth decisions across the business. - Exposure to both marketing and product analytics within a leading fintech app. - Competitive salary, performance incentives, and learning opportunities.

StashFin - Manager - Data & Business Intelligence - Marketing/Product Analytics (5-8 yrs)

Location: Gurugram Department: Growth / CRM and Lifecycle Marketing Reports to: Senior Manager Retention / Head of Growth Experience Required: 47 years in app retention, lifecycle marketing, or customer engagement roles. Role Overview: Were looking for a Manager App Retention who can drive deeper engagement and reduce churn across key customer segments on the Stashfin app. You will work on building data-backed journeys, nudging users to complete onboarding, use credit features, and remain active. This role will focus entirely on retaining and re-engaging users across lifecycle stages to increase stickiness, repeat usage, and long-term value. Key Responsibilities: Retention Campaign Execution: - Design and execute retention journeys based on user actions, behavior, and lifecycle stage. - Set up event-triggered communications to guide users post-install, post-KYC, and post-loan disbursal. - Identify drop-off points and build campaigns to reduce early churn (D0D7) and mid-funnel fatigue. User Segmentation & Journey Building: - Segment users based on activity (active, dormant, passive), intent, product usage, and ticket size. - Build tailored campaigns for each segment across push, SMS, email, and in-app channels. - Constantly refine messaging, frequency, and journey logic to improve campaign effectiveness. Retention Tooling: - Use tools like MoEngage, CleverTap, WebEngage, or Braze to build and optimize user journeys. - Work with analytics to ensure events are tagged properly for actionable targeting. - Track retention KPIs like D7/D30 retention, reactivation %, and uninstall rates. Win-Back & Drop-off Recovery: - Identify dormant or uninstall-prone users and implement reactivation/win-back strategies. - Collaborate with content and product teams to offer incentives, education, or product nudges to bring users back. Cross-Functional Sync: - Work with product, credit, and support teams to address UX or service issues impacting user stickiness. - Relay user feedback to relevant teams to improve retention at the root cause. Qualifications & Skills: - 47 years of hands-on experience in retention marketing or lifecycle management, especially for mobile apps. - Strong command of marketing automation tools like MoEngage, CleverTap, WebEngage, or Braze. - Familiarity with event tracking tools (Firebase, AppsFlyer, Mixpanel) and retention metrics. - Analytical mindset with a testing-first approach to campaign building. - Ability to write, review, or guide engaging copy that resonates with user needs. - Prior experience in fintech or transactional consumer apps is preferred. What Youll Get: - Ownership of retention for one of Indias top fintech apps. - Opportunity to work on impactful, high-scale campaigns reaching millions of users. - Fast-paced, data-led culture with cross-functional visibility. - Competitive salary + incentives + ESOPs.

StashFin - Manager - App Retention (4-7 yrs)

Location: Gurugram Department: Data science & analytics Reports to: Head Marketing Experience Required: 710 years in data science, marketing analytics, or BI roles, preferably in fintech, consumer tech, or high-growth digital businesses. Role Overview: We are looking for a Senior Manager Data Science & BI to drive advanced analytics, performance insights, and marketing intelligence at scale. This role will act as the analytical backbone of the marketing function, working closely with brand, growth, product marketing, and digital teams to power data-led decisions. Youll own marketing dashboards, campaign analytics, LTV/CAC modeling, and predictive frameworks to optimize performance across all channels. Key Responsibilities: Marketing Intelligence & Performance Analytics: - Own end-to-end analytics support for all marketing functions paid media, CRM, content, SEO, app acquisition, and retention. - Build dashboards and automated reports tracking CAC, LTV, ROI, CPM/CPC/CPA, conversion funnels, and user activation metrics. Advanced Data Science for Growth: - Build and maintain predictive models for user churn, reactivation, credit usage behavior, and high-LTV customer identification. - Design media attribution models and cohort-based funnel performance to understand drop-offs and optimize budgets. - Leverage regression models, clustering, and segmentation to guide targeting, personalization, and offer strategy. BI System Ownership: - Lead the setup and maintenance of scalable BI dashboards using tools like Looker, Power BI, Tableau, or Data Studio. - Own data pipelines and collaboration with engineering/data warehousing teams to ensure real-time and accurate insights for marketing teams. Cross-Functional Collaboration: - Be the go-to analytics partner for the Head of Marketing and channel leads (performance, retention, ASO, SEO, CRM). - Translate business questions into analytical frameworks; communicate findings in clear, decision-ready formats. - Enable marketing experimentation at scale A/B testing, incrementality testing, and uplift analysis. Data Governance & Quality: - Ensure consistency and accuracy of KPIs across platforms. - Define measurement frameworks for new initiatives and maintain hygiene in event tracking via GA4, Firebase, or AppsFlyer. Qualifications & Skills: - 710 years of experience in data science, marketing analytics, or BI, preferably in fintech, ecommerce, or digital-first brands. - Strong command of SQL, Python/R, Google BigQuery, and dashboarding tools (Looker, Tableau, Power BI). - Hands-on with GA4, Firebase, AppsFlyer, MoEngage, and ad platforms analytics (Google Ads, Meta, DV360). - Proven ability to build predictive models and deliver actionable insights for marketing ROI improvement. - Excellent communication and stakeholder management skills. - Experience working with CDPs or marketing automation platforms is a plus. What Youll Get: - Strategic visibility working directly with the Head of Marketing and channel owners. - Opportunity to lead the data transformation of marketing in one of Indias top fintech apps. - Collaborative and high-ownership culture with strong career growth potential.

StashFin - Senior Manager - Data Science (7-10 yrs)

Location: Gurugram Department: Growth, CRM and Lifecycle Marketing Reports to: Senior Manager Growth / Head of Growth Experience Required: 47 years in user engagement, product marketing, or digital experience roles, preferably in fintech or consumer apps. Role Overview: Were looking for a Manager App Engagement to lead initiatives that increase daily/weekly app activity, feature adoption, and transactional depth across the Stashfin user base. This role is all about making users come back and interact more by crafting relevant in-app experiences, nudges, journeys, and feature-level communication. Youll closely partner with product, design, and tech to create engaging touchpoints throughout the app lifecycle. Key Responsibilities: In-App Engagement Strategy: - Own the in-app engagement charter nudging users to explore, interact with, and use credit or financial features more frequently. - Design contextual nudges, banners, journeys, and checklists to guide users through feature discovery and completion. Feature Activation & Stickiness: - Track adoption of core features (e.g., credit line usage, bill payment, card transactions, KYC updates). - Build strategies to increase engagement with underused features using segmentation and behavior signals. - Identify key aha moments and design interventions to bring users to those faster. Tooling & Execution: - Use engagement tools like MoEngage, WebEngage, CleverTap, or Firebase In-App to deliver personalized messaging. - Collaborate with product and tech to ensure seamless deployment of deep links, event triggers, and contextual prompts. User Behavior Analysis: - Analyze user flows, drop-offs, and interaction patterns to identify engagement gaps. - Monitor metrics like DAU/MAU ratio, screen views per session, feature-level CTRs, and in-app time. - Recommend UI/UX tweaks or feature prioritization based on engagement data. Cross-Functional Collaboration: - Partner with design and product teams to build micro experiences, walkthroughs, gamified tasks, or reward-linked interactions. - Coordinate with content and brand teams for seasonal or product-led in-app campaigns. Qualifications & Skills: - 47 years of experience in user engagement, product marketing, or in-app experience management roles. - Proven experience working on in-app messaging, deep linking, and feature adoption strategies. - Familiarity with engagement and analytics tools (MoEngage, CleverTap, WebEngage, Firebase, AppsFlyer). - Comfortable working with behavioral data, funnels, and micro-conversion analysis. - Strong creative sense to translate product actions into clear, user-friendly communication. - Experience in fintech, payments, or financial services apps is a strong advantage. What Youll Get: - High ownership of user experience inside one of Indias leading credit platforms. - Opportunity to work closely with product and growth teams to drive feature success.

StashFin - Manager - App Engagement (4-7 yrs)

Location : Gurugram Department : Data Science & Analytics Reports to : Senior Manager - Data Science Experience Required : 4-7 years in applied data science, machine learning, or statistical modeling roles, preferably in fintech, consumer tech, or financial services. Role Overview : We are looking for a Manager - Data Science to build scalable models and frameworks that power growth, engagement, and decision-making across the Stashfin ecosystem. You'll work closely with the Senior Manager - Data Science and collaborate with product, marketing, credit, and engineering teams to design experiments, predictive models, and data solutions that directly impact business outcomes. Key Responsibilities: Model Development & Deployment: - Design, build, and deploy machine learning models for churn prediction, credit usage, user segmentation, and lifetime value estimation. - Own end-to-end lifecycle of data science projects - from problem definition and data exploration to modeling, validation, and production deployment. - Work on real-time scoring models, recommendation engines, and personalization algorithms to enhance app experience and business efficiency. Experimentation & Uplift Measurement: - Partner with growth, CRM, and product teams to define and run A/B/n tests and experiments. - Measure uplift and incremental value of marketing and product interventions using robust causal inference techniques. Advanced Analytics & Insights: - Analyze structured and unstructured data to extract patterns and behaviors. - Build actionable dashboards and model outputs that support marketing, risk, and product decisions. - Translate business problems into statistical frameworks and deliver decision-ready insights. Tools, Frameworks & Pipelines: - Write clean, production-ready code in Python or R, using libraries like scikit-learn, XGBoost, or TensorFlow. - Collaborate with data engineering teams to create ETL pipelines, model APIs, and real-time data streams. - Use platforms like BigQuery, Airflow, Databricks, and model versioning tools for seamless deployment. Cross-Functional Collaboration: - Work closely with business teams to scope problems, define KPIs, and translate models into action. - Collaborate with BI teams to bring model outcomes into dashboards and business monitoring tools. Qualifications & Skills: - 4-7 years of experience in data science, ML engineering, or applied statistical modeling. - Strong command over Python, SQL, and common ML libraries (e.g., pandas, scikit-learn, XGBoost, LightGBM). - Experience with model evaluation, hyperparameter tuning, and performance optimization. - Good understanding of probability, statistics, and experimental design. - Familiarity with cloud environments like GCP, AWS, or Azure is a plus. - Experience in fintech, lending, credit scoring, or user behavior modeling is highly desirable. What You'll Get: - Opportunity to solve real-world problems at scale in India's leading credit fintech platform. - A collaborative team culture with cutting-edge tools and high business impact. - Exposure to both marketing and product modeling use cases.

StashFin -  Manager - Data Science & Analytics (4-7 yrs)

Location: Gurugram (On-site only) Department: Growth Marketing Reports to: Senior Manager Growth Marketing Experience Required: 47 years in digital marketing, performance marketing, or lead funnel operations, preferably in fintech, edtech, or consumer tech. Role Overview: We are seeking a highly analytical and conversion-focused Lead Generation Manager to scale and optimize the user acquisition funnel for Stashfin. This role is responsible for managing top-of-funnel strategies, ensuring quality lead flow, and owning the lead-to-loan conversion pipeline. Youll drive growth through a mix of paid campaigns, landing page optimization, funnel experimentation, and constant performance monitoring all with a strong bias toward cost-efficient growth and measurable outcomes. Key Responsibilities: Lead Generation Strategy: - Plan and execute lead generation campaigns across performance platforms (Google Ads, Meta, affiliates, and partner channels). - Develop and iterate on landing pages, lead forms, pre-qualifiers, and creatives to improve lead quality and volume. - Collaborate with agencies or in-house media teams to align CPL and conversion goals. Lead Funnel Management: - Own the entire lead funnel from click to lead capture, qualification, handoff to product/credit teams, and conversion. - Identify drop-offs across the funnel and deploy retargeting, form optimization, and intent nudges to improve flow-through rates. - Ensure clean, validated data entry into CRM or internal lead management systems. Performance Monitoring & Optimization: - Track daily and weekly KPIs including CPL, CTR, conversion %, lead-to-loan ratio, and CAC. - Set up dashboards and funnel health reports using tools like Excel, Google Sheets, Data Studio, or Looker. - Run A/B tests on creatives, landing pages, and targeting segments to optimize campaign efficiency. Cross-Functional Collaboration: - Work with the product, tech, and credit ops teams to ensure seamless lead handoff and qualification logic. - Partner with the CRM and retention team to re-engage dropped or inactive leads across SMS, email, and WhatsApp. - Collaborate with compliance/legal teams to ensure regulatory adherence in all lead capture mechanisms. Qualifications & Skills: - 47 years of experience in lead generation, performance marketing, or conversion funnel management. - Strong understanding of CPL/CAC models, conversion metrics, and digital campaign operations. - Hands-on experience with Google Ads, Facebook Ads Manager, and affiliate or native ad platforms. - Experience with landing page builders, heatmaps (Hotjar, Clarity), and analytics tools like GA4 and AppsFlyer. - Strong Excel/data skills and comfort with funnel dashboards. - Experience in fintech, BFSI, or D2C user journeys is preferred. What Youll Get: - High-impact role focused on the most measurable growth lever of the business. - Exposure to performance marketing, product funnels, and analytics in a rapidly scaling fintech. - Opportunity to work directly with leadership and cross-functional growth teams.

StashFin - Manager - Lead Generation & Funnel Management (4-7 yrs)

Apply to 15 Stashfin jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Stashfin Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 15 Stashfin jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Stashfin Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM