Description:

Job Title: Lead - B2C Marketing

Location: Pune

Company: Zoop.One

Product: MyMotor.in

Zoop.One URL :

https://zoop.one/

https://www.mymotor.in/

Experience: 6+ years

About MyMotor

MyMotor is a leading automotive technology platform in India, providing real-time RTO-verified vehicle information, challan and insurance status, smart reminders, and vehicle management in one unified seamless experience. Serving millions of users across web and mobile, MyMotor empowers vehicle owners to stay informed, compliant, and in control through intuitive, data-driven products.

Built for scale, MyMotor.in is on a mission to become the go-to app for every vehicle owner, making vehicle management simple, transparent, and stress-free.

About the Role

This isnt just another marketing role. This is your chance to build a B2C brand from scratchto take MyMotor.in from early traction to a household name.

Were looking for someone who doesnt just run campaigns but thinks like a founder, obsesses over consumers, and thrives in the chaos of a 0-1 journey. If youve ever wanted to own the full growth enginebrand, performance, product storytelling, and customer love-this is it.

What Youll Own

You will be the driving force behind MyMotor.ins B2C growth, shaping how millions of users discover, trust, and engage with the product.

0-1 Growth & GTM

- Build and execute the end-to-end B2C growth strategy from scratch

- Define target segments, positioning, and messaging

- Launch and scale go-to-market strategies across digital & offline channels

- Identify and unlock new growth levers (partnerships, referrals, communities)

Performance Marketing Excellence

- Own CAC, LTV, ROAS, and all core growth metrics

- Drive performance across Google, Meta, affiliates, and emerging channels

- Continuously experiment-A/B testing, funnels, creatives, landing pages

Brand & Consumer Love

- Build a distinct, high-recall consumer brand

- Craft narratives that resonate with Indian consumers at scale

- Own content, storytelling, and social voice

Product-Led Growth

- Partner with product teams to improve activation, retention, and engagement

- Build strong user journeys, onboarding flows, and lifecycle marketing

- Translate insights into features, campaigns, and growth loops

Team Leadership

- Build, mentor, and lead a high-performing B2C marketing team

- Collaborate across product, tech, ops, and leadership

- Drive a culture of ownership, experimentation, and speed

What Makes You a Fit (B2C DNA)

- Youve built or scaled a consumer product (0-1 or 1-10)

- You think in terms of users, not just channels

- You balance data + creativity + speed

- You understand what makes users click, convert, and come back

- Youre hands-on, scrappy, and biased for action

- You know how to lead and inspire teams, not just manage them

Must-Have Experience

- 6-10+ years in B2C marketing / growth roles

- Experience in consumer internet, marketplaces, or D2C brands

- Strong expertise in performance marketing + brand building

- Deep understanding of funnels, attribution, retention, and lifecycle marketing

- Proven experience in team and budget management

Why This Role is Special

- Build from Zero: Shape the entire B2C journey from the ground up

- True Ownership: Lead growth, brand, and GTM end-to-end

- High Impact: Direct influence on product and business outcomes

- Creative Freedom: Experiment, test, and scale bold ideas

- Dream Build Opportunity: Create something millions of users will rely on daily