Zetwerk Manufacturing

Role Overview:

Support the Corporate Marketing function under the guidance of the Manager, Marketing. Drive brand consistency, thought leadership, and cross-functional communications at the corporate level. Leverage an AI-native approach to enhance content creation, internal and external communications, and digital engagement.

Key Responsibilities:

1. Brand Stewardship & Governance

- Enforce corporate brand guidelines across all channels and materials

- Audit marketing assets for compliance, accuracy, and alignment with brand standards

- Coordinate with design and agency partners to update templates, logos, and key visuals

2. Content Development & Thought Leadership

- Draft and edit executive communications, leadership announcements, and corporate presentations

- Support whitepapers, case studies, annual reports, and corporate brochures with SMEs

- Leverage AI-powered writing and editing tools for efficiency, tone consistency, and localization

3. Digital & Social Engagement

- Execute corporate social media calendar on LinkedIn, Twitter, and other channels

- Monitor key performance metrics; optimize content using AI-driven analytics and social listening

- Maintain and update the corporate website's global pages, news section, and leadership profiles

4. Internal Communications & Employee Advocacy

- Produce multimedia assets (videos, infographics) using AI-enhanced design and scripting tools

- Coordinate with HR and leadership to support change-management communications

5. Event & Webinar Support

- Assist in planning and promoting corporate events, leadership panels, and large-scale conferences

- Analyze attendance, engagement, and feedback metrics using AI-enabled dashboards

6. Marketing Operations & Analytics

- Maintain the corporate marketing calendar, asset repository, and vendor contacts

- Support budget tracking, purchase orders, and vendor invoicing processes

- Generate regular performance reports on corporate campaigns, website traffic, and media coverage using AI tools

7. Cross-Functional Collaboration

- Liaise with BU marketing leads to ensure alignment on corporate messaging and shared campaigns

- Support PR, investor relations, and legal teams with collateral and communications requests

- Facilitate workshops and briefing sessions to cascade corporate priorities

Required Qualifications

- 3-5 years in corporate marketing or brand management

- Strong writing, editing, and storytelling skills with an eye for detail

- Hands-on experience with social media management, CMS platforms, and email marketing tools

- Proficiency in AI-powered marketing or writing tools (e.g., content generation, analytics)

- Excellent project management and stakeholder coordination abilities

- Degree in Marketing, Communications, or related field

Preferred Qualifications:

- Exposure to B2B manufacturing, engineering, or technology sectors

- Familiarity with design tools (e.g., Adobe Creative Suite, Canva), AI tools and video editing basics

- Knowledge of SEO best practices and digital accessibility standards

Reporting & Collaboration:

Reports to: Manager, Marketing - Corporate

Works closely with: Corporate Communications, HR, Legal, Investor Relations, Business Unit Marketing Leads

This role is pivotal in ensuring that Zetwerk's corporate voice is unified, engaging, and amplified through best-in-class marketing practices and AI-driven efficiencies.