Manager - Sales Planning Strategy - TV Their primary role as a genre custodian: - Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level - Ideation for revenue maximization - Creating Show Packages along with Pricing team & finding integration opportunities to monetize - Adex analysis to understand potential and growth prospects. - Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc - Creating monthly/weekly updation/forecasting reports based on viewership and adex - Competition update in terms of content, adex, viewership shifts - Become the one point of contact for the channel and sales team - Coordinate with channel teams on integrations: Mediator & enabler Key skills: - Tools: YUMI (BARC), Advanced Excel, TGI, IRS Others: - Affinity for Data analysis, understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts. - Faster turnaround time; Willing to work late shifts and if required on weekends.

Mumbai

ZEE - Manager - Sales Planning & Strategy - Television Segment 

Job Description for ZEE - Manager - Sales Planning & Strategy - Television Segment  in Zee Entertainment Enterprises Limited in  Mumbai for (4-8) years of experience. Apply Now!