- Brand Planning - Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns - Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums - Finalization of the launches and brand sustenance activities in coordination with the business heads - Work closely with the programming and consumer research & insights teams for developing the annual brand calendar - Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases - Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand. - Liasioning & Conceptualization - To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception - Cost effective and ROI driven media planning & buying activities - Ensure support to the sales team - Constant innovation in terms of media and marketing strategies to keep ahead of competition - Execution - Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns - Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities - Budget allocation & cost effectiveness - Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities - Conducting value analysis the value add of campaigns - Internal stakeholders - Channel research, OAP & programming, Sales, Network marketing, Distribution marketing, Finance - External stakeholders - PR, Creative agency, Planning & buying agency

Mumbai

ZEE - Lead - Brand Management - GEC 

Job Description for ZEE - Lead - Brand Management - GEC  in Zee Entertainment Enterprises Limited in  Mumbai for (8-14) years of experience. Apply Now!