ZEE - Digital Sales Planning & Strategy Professional

Description:

Key Responsibilities:

Analytical Excellence & Strategic ProblemSolving

- Strong analytical and numerical proficiency with the ability to interpret complex digitalmarketing datasets into meaningful business insights.

- Apply a consultantgrade problemsolving approach, identifying patterns, diagnosing issues, structuring opportunities, and shaping clear strategic recommendations.

- Demonstrate a high level of precision and attention to detail across analyses, reports, and sales narratives, ensuring accuracy and strategic clarity.

- Translate data into concise, actionable insights that guide decisionmaking for Sales, Product, Strategy, and Leadership.

GTM & Sales Strategy:

- Build GTM packages, category narratives, and agency roadshow decks.

- Deliver customized client solutions based on objectives and competition.

- Post Eval reports and decks; Campaign delivery analysis.

- Google Ad Manager Campaign Tracking & Monitoring.

Digital Marketing & YouTube Strategy (Core Requirement):

- Develop YouTube monetization strategies and opportunity decks.

- Provide insights using MixPanel, App Annie, ComScore, YouTube Analytics.

- Stay current on OTT, CTV, programmatic, AI-led formats, and digital ad innovations.

Sales Intelligence & Case Studies:

- Manage multiple monthly data requests; execute BLS projects.

- Create case studies and provide platform/category/competition insights.

New Revenue & AdTech:

- Identify new monetizable formats and emerging revenue streams.

- Build competitive counter-packages; maintain producttech feedback loop.

Sports Ownership:

- Lead sales alignment and GTM rollout for Linear + Digital monetization.

- Manage Tech, Broadcast & Ops readiness, adunit testing, and live execution.

- Oversee vendor approvals, agreements, logistics, and leadership reporting.

Revenue Tracking & Competition:

- Track pacing vs targets; drive performance governance with Sales & Finance.

- Maintain competitive benchmarks and response frameworks.

Key Skills:

Digital Marketing proficiency (mandatory)

AdTech mastery

YouTube monetization, OTT video formats, programmatic fundamentals

Strong analytical skills and Strategic POV

Strategic storytelling & deck building

Strong crossfunctional coordination