- Provide insights to Programming, content teams by analyzing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions. - Tracking viewership pattern on regular basis and identifying any changes that are driving the consumer decisions - Support cross functional teams in evaluating feasibility of potential formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams. - Post launch efficiency evaluation and launch calendar. - Deep experience in TV & Movies content and ability to utilize techniques to case building for new ideas and pitches - Interpret, present and visualize the platform analytics provided by BARC, collaborate with the programming team for effective launches. - Supervise analysis of external reports and prepare detailed valuation report formulating programming strategies - Keeping track of ratings and performance for various genres and competitor channel programs - Keep up to date with industry changes, case studies and regulatory impacts through internal and external networks

Mumbai

ZEE - Associate Director - Research/Strategy  & Insights - ZEE Ganga & ZEE Bioscope 

Job Description for ZEE - Associate Director - Research/Strategy  & Insights - ZEE Ganga & ZEE Bioscope  in Zee Entertainment Enterprises Limited in  Mumbai for (7-12) years of experience. Apply Now!