Aspects of the Role - Lead the Brand Strategy for Zee Keralam. - Create complete marketing communication strategy and digital brand communication for Zee Keralam - Ideate various innovative and creative approach for various high impact and new launch campaigns including On air | Gound | Digital and PR - Drive the Channel Marketing objective and over all brand deliverables in the planned marketing budgets - Identify and recruit new age partners with execution and technical capabilities driving communication campaigns in various media - Ensure brand guidelines and upkeep the brand architect in all the brand communication for Networks across all media influencing brand - Preferred to have knowledge about TV programming and Content - Strategic planning and analysis - Strong communication and presentation skills - Ability to interpret large amounts of data and to multi-task - Path breaking ideation and solution to achieve Business goals. - Drive optimization of marketing budgets and generate value creating value partners, - Creative execution and effectiveness of campaign measured thru reach and launch episode ratings. - Drive digital strategy and defined reach thru digital activation and engagement in Zee Keralam. - Viewership in terms of Reach - Ensuring Partnership with Media agencies and creating value for Zee Keralam thru relationship management - Achieving and retaining leadership in Kerala market with higher Brand Recall and Top of Mind Awareness

Cochin/Kochi

Kerala

ZEE - Associate Director/Director - Marketing/Brand Management - ZEE Kerelam 

Job Description for ZEE - Associate Director/Director - Marketing/Brand Management - ZEE Kerelam  in Zee Entertainment Enterprises Limited in  Cochin/Kochi Kerala for (10-16) years of experience. Apply Now!