Assistant Product Marketing Manager About Yubi Yubi, formerly known as CredAvenue, is re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. We are the world's first possibility platform for the discovery, investment, fulfilment, and collection of any debt solution. At Yubi, opportunities are plenty and we equip you with tools to seize it. In March 2022, we became India's fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million. In 2020, we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our two-sided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy, which means investors can lend, invest and trade bonds - all in one place. All 5 of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance. Yubi Loans - Term loans and working capital solutions for enterprises. Yubi Invest - Bond issuance and investments for institutional and retail participants. Yubi Pool- End-to-end securitisations and portfolio buyouts. Yubi Flow - A supply chain platform that offers trade financing solutions. Yubi Co.Lend - For banks and NBFCs for co-lending partnerships. Currently, we have onboarded over 4000+ corporates, 350+ investors and have facilitated debt volumes of over INR 40,000 crore. Backed by marquee investors like Insight Partners, B Capital Group, Dragoneer, Sequoia Capital, LightSpeed and Lightrock, we are the only-of-its-kind debt platform globally, revolutionizing the segment. At Yubi, People are at the core of the business and our most valuable assets. Yubi is constantly growing, with 650+ like-minded individuals today, who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come, join the club to be a part of our epic growth story. About the Role : - Build Yubi to be a high technology, disruptively innovative, go-to platform in the debt financing. - The PMM will have ownership of establishing YubiFlow /YubiLoans/YubiPool/YubiCo.Lend as the market leader through strategic and tactical marketing initiatives. YubiFlow/YubiLoans/YubiPool/YubiCo. - Lend platform is envisaged to be the largest and most comprehensive platform in India for supply chain financing in India with a huge potential for replicability in global markets. - If this is you and you are looking for a great bunch of people to partner with on your next journey, then let's talk. - Inviting applications for the role of Product Marketing Manager (B2B). Responsibilities : - Develop product positioning and messaging across channels that resonate with our core audiences - Partner with teams across the company including Central Marketing Team (Brand, PR, Digital - Marketing Team), Product and Sales to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis - Drive GTM strategy, and plan & execute product launches - Enable the sales teams by developing collateral and training materials that bring the product positioning to life with compelling narratives that are grounded in customer stories - Build, manage and optimize multi-channel, outbound lead generation campaigns Requirements : - 3-5 years' experience at a lending/ fintech/ trade financing/SCF start-up in a growth marketing role for particular category/product line - Experience and knowledge of supply chain finance/ trade finance/ channel financing is an added advantage - Good knowledge of performance marketing, lead generation, and customer acquisition, retention strategies Key Competencies : Functional Competencies: - Ability to manage cross- functional stakeholders - Good Project Management skills - Strong analytical skills - Strong intent towards consumer research and translating findings into actionable insights - Strong design sensibility and should have a creative bent of mind - Familiarity with using web analytical tools such as Amplitude, GA and others to generate insights and report KPI movements Behavioral Competencies: - Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere - Strong collaborator and self-starter - Ability to strike a balance between striving for perfection and ensuing time-bound delivery of requirements - Highly ambitious and driven Benefits : - Apart from the unique opportunity of transforming the debt market, our benefits include: - Ample opportunity for significant personal wealth creation by way of ESOPs - One can never stop learning so we have a dedicated budget of INR 75,000/year that you can use towards pursuing learning programs/certifications/attending conferences - Best in industry healthcare for you and your family: Life insurance (10X your Fixed annual CTC) and Critical Illness cover (7X your Fixed annual CTC)Generous health insurance for you as well as your dependents, including parents or parents in-laws up to INR 800,000 for self and dependents - Child care reimbursement of 15k per month per child for all working parents towards nanny/creche expenses. - Food is on the house. So that you can focus on what matters the most. Best in class maternity & paternity benefits. - Hybrid work modules to get quality work done by managing your own time. - We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

Others

Yubi - Assistant Manager - Product Marketing 

Job Description for Yubi - Assistant Manager - Product Marketing  in CREDAVENUE PRIVATE LIMITED in  Others for (3-6) years of experience. Apply Now!