Yes Madam Reviews by Employees

Customer Care Executive

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Job Title: D2C Performance Marketing Manager. Location: Noida. Company Overview: Yes Madam is a leading at-home beauty and wellness service provider. Job Description: - We are transforming the way customers experience beauty by offering personalized at-home salon and spa services. - As we have launched our direct-to-consumer (D2C) business, we are seeking a data-driven. - Performance Marketing Manager to lead our paid media efforts across digital channels and marketplaces like Amazon, Flipkart, and QCommerce Platforms. Position Overview: - The D2C Performance Marketing Manager at Yes Madam will be responsible for managing and optimizing campaigns across paid digital channels (Google, Facebook, Instagram) and marketplaces (Amazon, Flipkart, Zepto & Blinkit). - You will drive the full customer lifecycle from acquisition to retention, focusing on improving ROAS, customer lifetime value, and scalability. - The ideal candidate will have experience managing both digital and marketplace campaigns, with a passion for D2C marketing and strong analytical skills. Required Qualifications: - Education: A degree in engineering, preferably from prestigious institutions such as IIT, NIT, Tier 1 college. Analytical & Problem-Solving Skills: - Deep understanding of product marketing metrics, customer behavior analytics, and marketing ROI. - Work closely with design and creative teams to develop high-converting ads for both digital and marketplace channels. - Conduct A/B tests on creatives, landing pages, and targeting to continuously improve campaign performance. Marketplace Campaigns: - Develop and optimize marketing strategies for marketplace platforms like Amazon, Flipkart, and QCommerce Platforms, focusing on product visibility ranking, and sales growth. - Utilize marketplace-specific tools and strategies to drive traffic, enhance product discoverability, and increase conversions. - Analyze marketplace performance, identifying opportunities for growth and improvement. Analytics & Reporting: - Track, analyze, and report on key performance metrics (CAC, LTV, ROAS, conversion rates, etc) for both digital channels and marketplaces. - Provide actionable insights to continuously optimize campaign performance. - Use tools such as Google Analytics, Facebook Business Manager, and marketplace analytics dashboards for detailed reporting and decision-making. Customer Insights & Segmentation: - Utilize customer data to develop segmentation strategies, delivering personalized experiences across digital and marketplace channels. - Implement lifecycle marketing techniques like retargeting, cross-selling, and upselling to maximize customer retention and lifetime value. Collaboration & Stakeholder Management: - Collaborate with external agencies, vendors, and marketplace representatives to execute media buys and optimize campaigns. - Partner with product and tech teams to ensure smooth tracking and reporting. - Stay updated on industry trends, platform updates, and new tools to stay ahead of competitors. Key Requirements: Experience: - 3+ years of experience in performance marketing, with a strong background in D2C brands. - Hands-on experience managing paid campaigns on digital platforms (Google, Facebook, Instagram) and marketplaces (Amazon, Flipkart, QCommerce Platforms) is a must. - Proven track record of scaling D2C businesses and driving growth through performance marketing. Technical Skills: - Proficiency in Google Ads, Facebook Ads Manager, Amazon Ads, Flipkart and QCommerce Platforms marketing tools, and Google Analytics. - Strong analytical skills with experience in data-driven decision-making and optimization. - Experience with A/B testing, CRO, and customer segmentation. Other Skills: - Excellent communication skills, with the ability to collaborate cross-functionally. - Highly organized and capable of managing multiple tasks simultaneously. - A growth mindset and passion for learning about new industry trends and tools. - Strong problem-solving and creative thinking skills to drive innovation. Bonus Points: - Experience in beauty, wellness, or fashion industries. - Knowledge of influencer marketing, affiliate marketing, or partnerships. - Experience with CRM tools and lifecycle- marketing.

Noida

Yes Madam - Manager - Performance Marketing - IIT/NIT/BITS 

Job Description for Yes Madam - Manager - Performance Marketing - IIT/NIT/BITS  in YesMadam  in  Noida for (3-7) years of experience. Apply Now!