About Wooqer

Wooqer is an App for Work that is changing the way organisations get work done! Instead of paper processes, endless internal e-mail and spreadsheet overload, Wooqer brings the power of technology to Business users. It enables them to create Apps with a DIY (Do it yourself) approach, bringing speed and flexibility to day to day work!

Wooqer is built on a strong foundation. We bootstrapped our way towards establishing a profitable and scalable Business model, acquiring some of the largest companies as customers. Wooqer is changing the way they work! Their success has been documented in a Harvard Business Case, taught across universities globally, including IIMs and multiple global B-Schools including Stanford University. It's ensuring that some of the brightest minds are learning about Wooqer. Wooqer is rated as part of India's Top 30 most valuable Software

Product Companies by iSpirt, an industry body, in partnership with the Govt of India. With the belief and support of customers across 20+ countries, we are ready for the next phase of growth.

At Wooqer, you get to work with some of the brightest brains in the country, all bound by the relentless pursuit of 'changing the way the world works'. It's an environment where excellence is hygiene and belief is religion. Growth has no limits when you take ownership and deliver results. Every challenge is yet another opportunity for a Wooqer!

Culture & People

At Wooqer, we believe happy people build great things - but happiness here comes from doing meaningful work and seeing real outcomes.

We hire for attitude and learning ability, value ownership over hierarchy, and give people the freedom to take decisions and be accountable for results. You'll work in a flat, people-first environment where trust is real, feedback is direct, and growth comes from action.

We focus on outcomes, not excuses. We care deeply about our people and expect the same sense of ownership towards our customers and partners.

If you're curious, driven, and excited to grow by doing - not just observing - you'll feel at home here.

Why this role exists?

Wooqer is at a stage where marketing must create demand, not just awareness.

We are looking for a builder-marketer who can sharpen our narrative, activate demand, and make Sales and Customer Success more effective every day. This is not a brand-only or delegation-first role.

The role is hands-on today and designed to evolve into a CMO role over the next 18-24 months for the right leader.

If you like building the engine before scaling the team, this role will feel natural.

What you will own?

Product & Solution Messaging

- Define and continuously refine Ideal Customer Profile (ICF) , personas, and value propositions

- Own product, solution, and use-case messaging across channels

- Translate product capabilities into customer outcomes

Sales & CS Enablement

- Build sales-ready decks, pitch narratives, case studies, and battle cards

- Enable Sales and CS with content that helps them win, expand, and retain

- Be deeply embedded in deal reviews and GTM feedback loops

Demand Generation

- Own inbound demand strategy and execution

- Support outbound motions with campaigns, narratives, and assets

- Identify, test, and scale lead sources with clear ROI visibility

GTM & Internal Alignment

- Act as the connective tissue between Product, Sales, and CS

- Drive GTM planning, launches, and internal communication

- Establish a strong sales-marketing rhythm and execution cadence

What success looks like

First 90 Days

- Clear ICP, personas, and messaging framework defined

- Sales-ready decks, pitch, and core collateral live

- Key lead sources identified, tested, and activated

- Strong working rhythm with Sales and Product

6-12 Months

- Predictable inbound contribution to pipeline

- Consistent GTM execution and cross-team alignment

- Clear marketing roadmap tied to revenue outcomes

- Hiring plan and org design for the next phase defined

Who should apply

This role is for builders who want real ownership, not a title.

You should apply if you:

- Have 10-15 years of experience in B2B SaaS marketing

- Are comfortable doing the work yourself before building a team

- Have strong GTM instincts and storytelling ability

- Understand how marketing supports revenue, not just reach

- Bring a deep ownership mindset and bias for execution

Why this role matters

- You will shape Wooqer's narrative at a critical growth stage

- You will build the marketing foundation before scaling it

- You will work directly with leadership on GTM and growth strategy

- You will have a clear path to CMO based on impact, not tenure