Business Line: Wipro Enterprises -&gt; Wipro Infrastructure -&gt; Wipro Hydraulics Qualification: MBA (1 yrs.) with Engineering background preferably Mechanical, Prior exposure to B2B/Industrial/Engineering businesses or internships in such domains Workweek: No work from home. It's a work from office role. 5.5 days working, 1st and 3rd Saturday working Location: Wipro House, Koramangala, Bangalore About Wipro Hydraulics Wipro Hydraulics is a leading global player in the hydraulics industry, providing high-performance hydraulic cylinders, actuators, and related solutions to customers across diverse sectors. We are part of Wipro Infrastructure Engineering (WIN), the industrial engineering business of the Wipro Group. With over four decades of expertise, Wipro Hydraulics serves major OEMs in industries such as Construction & Earthmoving, Material Handling, Forestry, Mining, and Agriculture. We have a strong global footprint with manufacturing facilities in India, Sweden, Finland, Romania, Brazil, Mexico, Canada and the US, supported by advanced design and engineering capabilities. In line with our ambition to strengthen our global presence and capabilities, we have made strategic acquisitions in recent years - including Mailhot Industries (Canada), Columbus Hydraulics (USA), and Jarp Industries (USA). These acquisitions have expanded our product portfolio, enhanced our engineering capabilities, and given us greater access to key markets. We are on a strong growth path, driven by continuous innovation, operational excellence, and a commitment to being a trusted partner to the world's leading equipment manufacturers. Read more at : https://hydraulic.wiproinfra.com/hydraulics/ Key Responsibilities: Strategic Marketing & Proposition Development: - Define and refine customer value propositions along with Centre of Excellence (COE) - Tailor propositions for specific customer segments in identified target markets - Define technology differentiators suited to winning in the competitive landscape Product Strategy Development: - Define and evolve product positioning, roadmap, and lifecycle strategy based on customer needs, business goals, and market dynamics - Define and refine the value proposition for each key product line in partnership with engineering and sales teams - Create product briefs, pricing strategies, training modules and sales collateral for product launches Account Strategy & Planning: - Account analysis leading to account strategy - Partner with KAMs to execute account plans and increase share of wallet - Program manage the actions required to achieve aspirational levels on customer scorecards for key customers Sales Enablement & Best Practice Sharing: - Refining account engagement frameworks and enabling its implementation - Standardizing sales best practices across regions and accounts - Support KAMs in identifying non-technical levers for account growth Market & Dealer Development: - Conduct ongoing analysis of market trends, customer feedback, and competitive offerings to identify product gaps, growth and innovation opportunities - Support dealer management programs and frontline engagement - Drive structured planning and improvement initiatives across dealer and distribution network Program Management: - Lead one or more key initiatives and see them through to execution - Manage cross-functional coordination across sales, marketing, and engineering teams Travel to key markets, customers or production sites as required. Career Path: This role is a platform to build foundational experience in strategic sales and marketing within an engineering business that is focused on OEMs and Channel Sales. Next level roles could be in Product Management, Account Management or Business Development.

Bangalore

Wipro Hydraulics - Strategic Marketing Executive 

Job Description for Wipro Hydraulics - Strategic Marketing Executive  in Wipro Enterprises in  Bangalore for (1-2) years of experience. Apply Now!