Westbury Sportswear - Senior Manager - Performance Marketing - eCommerce/D2C

JOB DESCRIPTION

Senior Marketing Manager

Performance Marketing | E-commerce Marketplace | D2C Brands

Role Overview

We are looking for a results-driven Senior Marketing Manager with deep expertise in performance marketing across e-commerce marketplaces. The ideal candidate will have a strong track record of managing end-to-end campaigns for D2C and consumer brands, driving measurable growth through data-led advertising strategies on platforms like Amazon, Flipkart, Myntra, and Ajio.

Key Requirements

Performance Marketing Experience

- 6-9 years of hands-on experience in performance marketing within e-commerce marketplace environments.

- Proven track record working with D2C or consumer brands with a large and established online presence on retail marketplaces.

- Demonstrated ability to build D2C brands online on marketplace platforms will be a distinct advantage.

Campaign & Channel Management

- Proven experience managing PPC and PLA ads across Amazon, Flipkart, Myntra, Ajio, and other major e-commerce marketplace platforms.

- Hands-on experience in online campaign and online store management.

- Strong understanding of full-funnel marketing on e-commerce platforms, including growth levers through advertising and ad optimization.

- Digital marketing and creative design experience for running effective marketplace campaigns.

Agency & Partner Management

- Experience in program managing and partnering with digital and performance marketing agencies to deliver best-in-class performance.

- Ability to drive and hold agencies accountable to key metrics including ACOS, ROAS, CTR, and other performance KPIs.

Data Orientation & Tools

- Strong data orientation with the ability to build, own, and regularly review performance dashboards.

- Deep understanding of ad optimization tools such as Adbrew, Performix, Helium 10, and similar platforms.

Key Performance Indicators

- ACOS

- ROAS

- CTR

- Conversion Rate

- Revenue Growth