Vice President - Performance Marketing - BFS/Healthcare

Key Responsibilities:

1. Strategy Development

- Build and implement a comprehensive performance marketing strategy across paid social, search, display, SEO, email, and affiliate channels.

- Align marketing plans with business growth targets, customer acquisition goals, and revenue objectives.

2. Campaign Management & Optimization

- Lead execution and optimization of multi-channel campaigns with a strong focus on experimentation, A/B testing, and continuous improvement.

- Drive efficiency in spend while maximizing ROI and achieving performance KPIs.

3. Budget & Resource Management

- Own the marketing budget, ensuring effective allocation across channels and initiatives.

- Negotiate and manage relationships with external agencies, tech partners, and vendors.

4. Data & Analytics

- Leverage analytics platforms and data insights to evaluate performance, forecast demand, and identify growth opportunities.

- Present performance updates, insights, and recommendations to the leadership team with clarity and precision.

5. Cross-Functional Collaboration

- Work closely with Product, Sales, Growth, and Data teams to ensure unified strategies across the customer journey.

- Support product development and sales strategies with relevant data, campaigns, and user behavior insights.

6. Team Leadership & Development