Vice President - Marketing - SaaS

Vice President - Marketing - SaaS

Responsibilities:

- Develop and execute a comprehensive demand generation strategy that aligns with business goals and drives qualified lead growth.

- Lead a high-performing marketing team and provide strategic guidance to achieve ambitious growth targets.

- Define and refine the ideal customer profile (ICP) by collaborating with sales teams and analyzing historical data.

- Implement advanced segmentation strategies to categorize customers and prospects into A, B, C, and D tiers based on revenue propensity and likelihood of winning.

- Prior experience generating "Active" Buyers Sales Qualified Leads from Intent data or other sources vs. "Passive" buyers flowing into the marketing funnel.

- Create and execute ABM campaigns targeting high-value accounts to maximize conversion rates and revenue.

- Collaborate with sales teams to align ABM efforts with their account-based selling strategies.

- Drive A/B testing initiatives across marketing channels to optimize messaging, creatives, and conversion rates.

- Continuously analyze results and iterate on marketing strategies for better performance.

- Develop and execute multi-channel marketing campaigns across digital, social, email, content, and offline channels to reach target audiences effectively.

- Build and lead integrated marketing campaigns that span the entire customer journey, from awareness to conversion, with a focus on delivering high-quality leads.

- Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives.

- Provide regular reports and insights to senior leadership on marketing performance and ROI.

Key Requirements:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

- Proven experience 12 years in demand generation, database segmentation, and B2B marketing.

- Strong background in setting up advanced customer and prospect databases.

- Expertise in defining ideal customer profiles and implementing predictive models.

- Demonstrated success in running ABM campaigns and A/B testing.

- Track record of achieving substantial growth in sales qualified leads.

- Excellent leadership and team management skills.

- Exceptional analytical and data-driven decision-making abilities.

- Effective communication and collaboration skills.