Posted by
Posted in
Sales & Marketing
Job Code
1727864

About the Role:
We are seeking a dynamic and strategic leader for the role of Vice President Brand Alliances Business Development. This individual will be responsible for driving growth through strategic partnerships, brand alliances, and revenue-generating business development initiatives. You will play a pivotal role in shaping the companys growth strategy, fostering high-impact collaborations, and overseeing the entire lifecycle of partnerships.
Key Responsibilities:
Brand Onboarding - Business Development & Revenue Generation:
- Lead new business development initiatives to drive incremental revenue and expand the companys market presence.
- Collaborate with cross-functional teams (Sales, Marketing, Finance, and Legal) to develop and execute growth strategies.
- Conduct market analysis to identify new business opportunities and competitive advantages.
- Oversee client acquisition and retention strategies, and manage key account relationships.
- Identify, evaluate, and establish high-value partnerships with brands, platforms, and other strategic partners.
Financial & Legal Oversight:
- Manage the P&L for the partnerships and alliances function.
- Collaborate with the Finance team to ensure profitable partnership deals.
- Work closely with the Legal team to structure agreements and ensure compliance with relevant laws and regulations.
Operational & Technical Coordination:
- Coordinate with technical teams to ensure seamless integration of partner APIs and tech solutions.
- Lead the onboarding process for new partnerships and ensure smooth execution of joint initiatives.
- Monitor and track partnership performance with regular reporting and analytics.
Qualifications:
- Masters degree in Business Administration, Marketing, or a related field.
- 16+ years of experience in business development or onboarding of new strategic partner brands, across various industries - e-commerce, FMCG, beauty, fashion & travel, consumer durables etc.
- Experience with P&L management and revenue generation strategies.
- Excellent negotiation and communication abilities.
- Strong leadership and team management capabilities.
- Expertise in negotiation, client servicing, and technical integration (especially API-based solutions).
- Ability to drive API integration processes in collaboration with technical teams.
Preferred Skills:
- In-depth understanding of fintech, loyalty programs, vouchers, and digital payment solutions.
- Experience working with legal frameworks and drafting commercial agreements.
- Ability to derive actionable insights from data analysis to drive business strategies.
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Posted by
Posted in
Sales & Marketing
Job Code
1727864