Description:

Vector Consulting Group is a 19-year-old homegrown Indian management consulting company. We offer unique solutions to chronic wicked problems in areas of supply chain, operations, sales & distribution, R&D, NPD, retail operations, Industrial CAPEX projects, and software development.

We have a strategic tie-up with TIS Inc., a $4.00 Bn Japanese company. Last year, we opened offices in Indonesia and the US and currently we have projects running in 23 countries.

We are looking for a Website, SEO & Paid Media Manager to take ownership of our digital presence driving visibility, engagement, and performance across our website and social media platforms. The ideal candidate will blend technical know-how with brand and marketing objectives to ensure that our website remains an effective hub for our content and brand storytelling.

This is a hands-on, high-accountability role where you will be the custodian of our website ecosystem managing its structure, content, SEO health, and paid digital efforts across multiple platforms.

Role & Responsibilities:

- Website Management

- Own the overall website ecosystem structure, functionality, and performance.

- Coordinate with external website vendors for development, maintenance, and upgrades.

- Ensure smooth user experience, consistent brand representation, and adherence to best UI/UX practices.

- SEO & Content Optimisation

- Develop and execute SEO strategies to improve search rankings and organic traffic, time spent and lower bounce rate.

- Conduct keyword research, on-page/off-page optimization, and site audits.

- Guide internal teams on SEO-friendly content creation and other necessary forms of on-page/off-page content creation.

- Track and report on SEO performance using analytics and webmaster tools.

- Paid Media Campaigns

- Plan and manage paid campaigns on LinkedIn, Twitter, YouTube, and Google (Search & Display).

- Monitor campaign performance, analyse impact of campaign in terms of objectives traffic, website engagement, etc, and optimise spends for maximum impact.

- Ensure all campaigns align with brand and content marketing objectives.

- Technical & Analytical Oversight

- Provide technical guidance to vendors particularly around HTML, CSS, React, Next.js, and Laravel frameworks.

- Ensure technical SEO best practices are implemented across the website.

- Leverage Google Analytics, Search Console, and other digital tools to track performance and recommend improvements.

- Cross-functional Collaboration (Optional)

- Work with internal marketing and content teams to plan publishing calendars and campaigns.

- Maintain brand tone, grammatical accuracy, and content consistency across all pages.

- Collaborate closely with leadership to ensure digital efforts reflect strategic priorities.

Required Competencies:

- Website management (maintenance and project management for new development)

- Content deployment

- Proven track record in running successful LinkedIn, Google, YouTube, and Twitter campaigns.

- Proficiency in tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, SEMrush, Moz, Ahrefs, or Screaming Frog.

- Keeps abreast of new technologies in website design/development and maintenance and drives required change.

- Proficiency in English and a keen eye for grammar.

Self-driven, detail-oriented, and able to work independently with minimal supervision

What's an offer:

- Opportunity to learn & to grow with a rapidly growing consulting firm.

- One of the best organization cultures in the industry

Required Experience:

- 5 - 10 years of experience managing websites, SEO & Paid Media preferably in a professional services or B2B environment.

- Strong understanding of website management and web technologies: HTML, CSS, React, Next.js, Laravel.

Qualification:

Open to all streams.

Must have formal education/certification on website development and maintenance.

Compensation:

Competitive salary as per the market.

Work Arrangement:

Monday to Friday, work from office (Thane location).