Varun Beverages Limited/RJ Corp - Area Sales Manager

Key Responsibilities:

- Sales Strategy & Execution: Develop and implement sales plans, achieve targets (primary/secondary sales), and drive sales of specific products (FMOs).

- Market Development: Grow the market, add new outlets, increase SKU availability, and ensure product range presence.

- Team Leadership & Development: Recruit, train, coach, and motivate the sales team (Territory Sales Consultants) to meet business objectives.

- Channel Management: Manage distributor relationships, monitor stock levels, and ensure efficient logistics from warehouse to retailer.

- Market Intelligence: Analyze market data, track competitors (promotions, pricing), and identify new opportunities.

- Reporting & Administration: Prepare sales reports, manage claims/settlements, and align with regional plans.

Core Focus Areas:

- Primary Sales: Company to Distributor.

- Secondary Sales: Distributor to Retailer.

- Trade Marketing: Deploying cooler/rack productivity and ensuring point-of-sale presence.

Required Skills/Attributes:

- Strong leadership, communication, and negotiation skills.

- Data-driven approach to market analysis and planning.

- Ability to work in a fast-paced FMCG environment.