Unfound - Performance Marketing Lead

Description:

- Own customer acquisition across Meta, Google, and emerging paid channels.

- Build the D2C growth engine from first principles: audience strategy, funnel architecture, landing pages, creatives feedback loops, conversion optimization, and retention inputs.

- Work closely with the Head of Brand and Design team to ensure growth creatives feel premium, differentiated, and strategically coherent.

- Develop and continuously optimize full-funnel performance across awareness, consideration, conversion, and repeat purchase.

- Establish CAC, LTV, MER, contribution margin, and cohort tracking frameworks.

- Build experimentation systems across ad creatives, hooks, landing pages, offers, messaging, and channel mix.

- Partner with operations and product teams to ensure inventory, fulfilment, and customer experience realities are reflected in acquisition strategy.

- Lead marketplace and quick commerce growth as the business expands into Amazon, Blinkit, Zepto, Instamart, and other channels.

- Own agency and external partner management where required.

- Create weekly and monthly growth reporting with clear insights and actions.

- Help build the long-term growth function: systems, hiring standards, agency ecosystem, tooling, and operating cadence.

Preferred candidate profile:

Non-negotiables:

- 5-10+ years of experience in performance marketing, growth, or digital acquisition for consumer brands.

- Strong hands-on experience running Meta and Google campaigns at meaningful scale.

- Experience scaling a D2C consumer brand in India with measurable business outcomes.

- Deep understanding of ecommerce economics: CAC, LTV, contribution margin, retention, payback periods, and incrementality.

- Strong analytical capability and comfort with attribution ambiguity.

- Ability to work closely with creative and brand teams without reducing everything to click-through rates.

- Familiarity with Shopify, GA4, Meta Ads Manager, Google Ads, and attribution tools.

- High ownership mindset and startup comfort.

- Strong communication skills with founders and leadership.

Strong signals:

- Experience working in premium consumer categories health, wellness, beauty, luxury, nutrition, or precision consumer products.

- Experience scaling brands across D2C first and later into marketplaces and quick commerce.

- Strong instinct for creative performance and premium storytelling.

- Exposure to retention and lifecycle marketing.

- Experience managing external agencies while maintaining high quality standards.

- Familiarity with the Indian premium urban consumer.