Trootech - Specialist - Marketing Automation
Role Overview Marketing Automation Specialist
We are looking for a Marketing Automation Specialist (HubSpot Expert) with deep expertise in HubSpot administration, workflow automation, and CRM optimization.
This role is central to ensuring seamless lead management, customer engagement, and cross-functional collaboration through HubSpot.
As the primary HubSpot administrator, you will lead automation adoption, integrations, and optimization, enabling marketing, sales, and customer success teams to achieve maximum impact.
Key Responsibilities:
HubSpot Administration & Ownership:
- Serve as the primary HubSpot administrator, overseeing user access, permissions, platform optimization, and data integrity.
- Manage setup, onboarding, provisioning/deprovisioning, and ensure smooth adoption across all departments.
Workflow & Automation:
- Build and refine complex workflows, sequences, and automations across Marketing, Sales, and Service Hubs.
- Implement lead scoring models, pipeline automation, and customer journey optimizations to increase engagement and conversions.
CRM Optimization:
- Conduct audits of existing HubSpot setups, identify gaps, and implement performance, reporting, and structural enhancements.
- Ensure dashboards and workflows align with evolving business and growth needs.
Cross-Functional Collaboration:
- Partner with Marketing, Sales, Support, and Product teams to translate requirements into HubSpot-driven solutions.
- Build custom dashboards and reports to track campaigns, pipeline health, and service efficiency.
Integration & Data Management:
- Manage and optimize integrations with Talkdesk, Slack, analytics platforms, and databases.
- Ensure data hygiene, segmentation accuracy, and lifecycle stage alignment for reporting and automation.
Training, Support & Documentation:
- Conduct training sessions and onboarding for internal teams to ensure CRM adoption and HubSpot best practices.
- Maintain comprehensive documentation of workflows, processes, and configurations.
- Stay ahead of HubSpot updates, beta features, and ecosystem improvements.
Requirements:
- 3 to 5 years of hands-on experience managing HubSpot CRM/automation.
- Expertise across HubSpot Marketing, Sales, Service, and Operations Hubs.
- Strong experience in workflow automation, lead scoring, pipeline management, and customer journey optimization.
- Familiarity with APIs, integrations, and custom-coded workflows.
- Strong knowledge of data segmentation, lifecycle stages, and performance tracking.
- HubSpot certifications (Marketing Hub, Sales Hub, Service Hub) are highly preferred.
- Excellent communication and problem-solving skills.
- SQL, webhooks, or advanced automation knowledge is a plus.
Preferred Skills (Bonus):
- Experience in a digital agency or SaaS environment.
- Knowledge of customer journey mapping and growth funnel optimization.
Why Join TRooTech?
- Play a key role in driving marketing automation and growth strategies.
- Work in a dynamic, innovative, and collaborative culture.
- Opportunity to work with cutting-edge automation tools and impact global clients.
- Competitive compensation with clear career growth pathways
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