Traya Health - Manager - Performance Marketing

Your responsibilities will include:

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the Growth to share funnel conversion improvement ideas, feedback & present results

- Analyze the campaign performance wrt CTR, CPC, CPM, CPL, CPA and other key metrics and derive actionable insights

Key Requirements:

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open-minded, curious, and a strong problem solver.

Key Skills:

- Google AdWords (PPC Marketing)

- Facebook Advertising

- Google Analytics

- Affiliate marketing