TravClan - Manager - Marketing

- Strategize with senior management in marketing and communications plans that deliver on business targets

- Execute strategy along with internal team and agencies

Social Media:

- Plan and manage brand social accounts on Meta platforms, X, LinkedIn and others organic, AoS & paid - Oversee & strategize paid digital and social, including lead generation and sales campaigns cross platform (Meta, X, Google)

- Deep experience on social dashboards, social listening and analytics platforms is a must

Website:

- Manage Comic Con India website and related microsites with agencies and internal teams

- Strategic knowledge in SEO, SMO and CMS based web platforms is essential candidate will be required to guide team and agencies to deliver on business targets and goals

- Working knowledge on multiple APIs & Understanding of Third-Party APIs and implementation

Brand Partnerships & Events:

- Identify and execute on innovative brand alliances while maintaining and expanding existing partnerships

- Lead and manage with team main event, relevant side-events and brand partnership events management activities, including branding at shows, media outreach, communication planning at events and other on-ground activities at main and ancillary shows

Brand, Design and Content:

- Drive brand design, creative and collateral with in-house team and agencies

- Lead branding at shows, media outreach, and communication planning at events and other on-ground activities at main and ancillary shows

- Drive content initiatives & innovations for Comic Con India and brands, including, but not limited to video, podcasts, web content and experiences.

- Oversee corporate communications and traditional media outreach for Print, TV and radio and manage crisis communications when necessary.

- Manage and lead internal teams including media relations, design, social media, digital and alliances - Reporting and Dashboards: Maintain a structured up-to-date dashboard of content, reports, promo materials, videos, and communications plans

Demonstrated Abilities:

- Creativity and innovation, with a flair for creating simple and powerful content aimed for a young, pop-culture loving audience

- Self-motivated leadership

- Outstanding skills at initiating, managing, and growing strategic relationships with stakeholders

- Ability to work effectively in a deadline-driven work environment, maintain attention to detail while multitasking

- Strengths in problem solving and issue-resolution

- Strong knowledge of online marketing methods and ability to plan and execute multi-platform campaigns.

Qualifications:

1. A minimum of 6 years of related experience

2. Relevant degree in Communications and/or Business Management

3. Proficiency with Microsoft office products and other web-based applications

4. Proficiency with latest online marketing, analytics and CRM tools

5. Working knowledge of Adobe Creative Suite preferred