Position: Sales Lead - Branded Micro-Drama Partnerships

About Incnut Digital Media:

Incnut is Indias largest digital publishing house in the women, mom, beauty, and bridal space. Our portfolio - MomJunction (Indias #1 parenting destination), StyleCraze, and TheBridalBox - reaches 40M+ women monthly across content, video, influencer, SEO, and emerging branded formats. We work with the countrys leading FMCG, D2C, healthcare, and lifestyle brands as their integrated content marketing partner.

About the Role:

We are building a dedicated branded micro-drama partnership business selling brand-integrated short-form serialised drama formats to FMCG, D2C, and lifestyle brands. Micro-drama is one of the fastest-growing storytelling categories in India and globally, and we are scaling it as a quota-carrying revenue line. This is a senior IC sales role for someone who knows how to sell branded content as a narrative - not as a media buy. You will own end-to-end relationships with brand marketers and creative agencies, pitching micro-drama integrations from concept to close.

What Youll Own:

- A monthly revenue quota across micro-drama integrations, branded series, and IP partnerships

- A live book of brand and agency relationships, brought into the role from day one

- End-to-end deal cycle: outreach - concept pitch - script and integration brief - commercial close - handover to production

- Category narrative-building: educating brand marketers on why micro-drama beats traditional branded content in storytelling, recall, and watch-time

- Quarterly forecast accuracy, pipeline hygiene, and CRM discipline

- Partnership renewals and account expansion across an evergreen book

What Youll Bring:

- 10-15 years in branded content, content IP sales, integrated marketing solutions, or digital media sales

- Demonstrated track record of carrying and hitting annual revenue quota of 4.5 Cr+

- Active, recent brand and agency relationships in FMCG, D2C, beauty, healthcare, mom/baby, or lifestyle - the kind where you can get a meeting within 48 hours

- Direct experience pitching long-form branded content, web series, branded entertainment, OTT integrations, micro-drama, or similar narrative-led formats

- Comfort selling concepts and IP - not just inventory or impressions

- Strong commercial instinct: pricing IP, structuring multi-quarter deals, building activation calendars

- Ability to ramp fast - pipeline visible end of Month 1, revenue from Month 2

Nice to Have:

- Existing relationships at micro-drama / short-form platforms (ReelShort, DangalPlay, Pocket FM, Kuku FM, Bullet, etc.) or branded entertainment shops

- Prior experience working closely with creative leads, scriptwriters, or production teams

- Existing network across mom / parenting / beauty / wellness brand marketing teams

How Well Measure Success in the First 6 Months:

- Month 1: 25+ active conversations across brands and agencies; first 35 pitches in flight

- Month 2: First closed revenue against quota

- Month 3: Pipeline of 3x quarterly quota; first multi-quarter / annual partnership signed

- Month 6: Quarterly quota hit two quarters running; renewal book taking shape