Role Overview:

The Social Media & Content Specialist will manage the brand's social media presence, create engaging content, and support digital marketing initiatives. This role requires strong creative thinking, content writing skills, and hands-on experience in social media platforms, performance tracking, and campaign execution.

Key Responsibilities (KRAs):

Social Media Management:

- Plan, schedule, and publish content across Instagram, Facebook, LinkedIn, Twitter, YouTube, and other platforms.

- Manage the monthly content calendar and ensure timely delivery of posts and campaigns.

- Monitor social media trends, viral formats, platform updates, and competitor activities.

- Engage with the audience by responding to comments, DMs, queries, and community interactions.

- Execute result-driven social media campaigns to boost reach, engagement, and follower growth.

- Track platform KPIs including impressions, engagement, CTR, and community growth.

Content Creation & Copywriting:

- Write clear, creative, and compelling copy for posts, ads, reels, blogs, emails, and website content.

- Coordinate with designers to create high-quality creative assets as per briefs.

- Assist in scripting and ideation for reels, videos, and engagement-focused content.

- Proofread, edit, and maintain consistency in brand tone and communication style.

- Identify trending content ideas and assist in capturing/shooting videos and reels.

Performance & Analytics:

- Prepare weekly and monthly performance reports using Meta Insights, LinkedIn Analytics, Google Analytics, etc.

- Conduct basic A/B testing on creatives, captions, concepts, and content formats.

- Provide insights, recommendations, and optimization strategies to enhance social media performance.

Campaign & Collaboration Support:

- Assist in executing digital marketing campaigns, brand collaborations, and partnerships.

- Work with influencers and content partners to ensure alignment with brand objectives.

- Support campaign research, planning, and execution as required.

Required Skillsets:

- Strong understanding of social media platforms, algorithms, and best practices.

- Excellent copywriting, storytelling, and content creation skills.

- Ability to ideate, script, and contribute to video/reel creation.

- Basic knowledge of performance analytics and reporting tools.

- Familiarity with boosting/paid promotions and running small-scale campaigns.

- Good coordination skills to work with designers, influencers, and cross-functional teams.

- Proficiency in identifying trends, audience behavior, and content opportunities.

- Strong communication, attention to detail, and time management.

- Creativity with a strong eye for design, tone, and user engagement.

Qualifications

- Master's/Bachelor's degree in Marketing, Communications, Media, Journalism, or related field.