Description:
About Position:
This position is responsible for defining and executing the sales strategy for local-to-local and local-to-national businesses, with a focus on driving revenue growth and monetization.
About Response:
- Response is the Sales function of the Company and contributes over 90% to the Companys top-line.
- The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building.
- The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.
Areas of Responsibility (Key Result Areas):
Sales Planning:
- Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients.
Smart sell and New Initiatives:
- Analyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from Branch Vertical Head, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients.
Client servicing:
- Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and new services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address client's business concerns in order to become their preferred media vehicle.
Sales Review:
- Provide information to Manager on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets.
Education qualification::
Graduate/MBA.
Experience:
7 Years to 12 years.
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