Thrillophilia.com - Performance Creative Head

Performance Creative Head

Description:

Before you apply read this.

This is a performance role.

Youll be judged on ROAS, CAC, CTR, CVR and testing velocity not on how nice a creative looks.

If you think in data, hooks, angles, hypotheses and experiments, keep reading.

What Youll Own:

Your north stars: ROAS, CTR, CVR, CAC, testing velocity.

You will:

- Turn growth targets into creative hypotheses, hooks & test plans.

- Own end-to-end performance creative production concepts, scripts, storyboards, UGC, reels, statics, carousels, landing page assets.

- Build & optimize funnels and LPs so ads LP sale is one seamless, high-converting journey.

- Live in dashboards scale winners, kill losers, codify learnings.

- Run a weekly testing engine that ships new concepts without fail.

- Lead & sharpen a small in-house + UGC/freelancer squad.

This Role Is Not for You If:

- Youve only done brand/awareness work.

- Your creative defense is it looks good.

- You cant interpret performance dashboards.

- You dont enjoy speed, experiments or iteration.

You Should Have:

- A portfolio that highlights impact, not aesthetics (CTR lifts, CAC drops, format wins).

- Strong command of short-form video + UGC for Meta, YouTube, reels.

- Comfort with funnels, pixels, attribution, experiments.

- Ability to build creative systems templates, asset libraries, playbooks.

What Success Looks Like in this role::

- Market-wise winning playbooks (Destinations Dubai, Bali, Europe, etc.

- A repeatable, fast-moving testing engine.

- Clear uplift in ROAS, CTR, CVR, CAC.

- A tight, high-output performance creative squad.

Why Thrillophilia:

- No fluff.

- No slow days.

- No agency energy.

- Just speed, experimentation, ownership and impact.