The Marcom Avenue - Senior Business Development Manager - Marketing Agency

About the Role:

- We are seeking a senior business leader with a commanding presence and a consultative mindset to drive revenue growth, strategic partnerships, and long-term client relationships.

- This role demands a confident professional capable of influencing CXO-level stakeholders, leading high-stakes pitches, and positioning The Marcom Avenue as a trusted strategic growth partner.

- The ideal candidate brings a powerful industry network, multi-sector exposure, and a deep understanding of marketing, branding, digital, creative, media, and integrated communications.

Includes:

- Performance Marketing (Meta, Google, LinkedIn).

- SEO, AEO & GEO strategies.

- Social Media Strategy & Management.

- Content ecosystems & conversion-led funnels.

- Analytics, dashboards & optimisation frameworks.

Ideal for candidates with networks in:.

- D2C, Education, BFSI, SaaS, Startups, Real Estate, Healthcare, B2B.

- The PR & Reputation Avenue.

- Narrative, credibility, and visibility at scale.

Includes:

- Corporate & brand PR.

- Founder & leadership positioning.

- Thought leadership & media storytelling.

- Issue & crisis communication.

- Digital PR for SEO & reputation.

Ideal for candidates with networks in:.

- Corporates, listed companies, startups, legacy businesses, policy-facing sectors.

- Woah Films (Brand Films & Visual Storytelling).

- High-impact visual narratives that move brands.

Includes:

- Brand films & launch films.

- Corporate & employer branding films.

- Founder films & leadership storytelling.

- Campaign videos, reels & short-form IPs.

- Event & on-ground content.

- Ideal for candidates with networks in:.

- Real estate, education, FMCG, infrastructure, lifestyle, corporate brands.

The Tech & Product Avenue. Where marketing meets technology. Includes:.

- Website & platform development.

- UI/UX-led brand experiences.

- Marketing tech integrations.

- AI-led tools, dashboards & automation.

- Product-led growth ecosystems.

Ideal for candidates with networks in:

- SaaS, tech startups, enterprise businesses, funded companies.

What We Expect You to Bring (Non-Negotiable):

- 6-10 years of experience in business development at an agency or consulting setup.

- A ready network of CXOs, founders, CMOs, marketing heads.

- Ability to independently source, pitch, and close business.

- Understanding of integrated mandates, not siloed services.

- Comfort with targets, numbers, and accountability.