Description:

About the Role

We are seeking a dynamic and results-driven Assistant Area Sales Manager (Instrumentation Sales) to manage and grow our business in industrial instrumentation and process control solutions. The ideal candidate will have a strong background in industrial automation, process instrumentation, and technical sales, with the ability to build long-term relationships with clients across sectors such as oil & gas, chemical, power, water, and manufacturing.

This role involves both strategic business development and hands-on client engagement, working closely with channel partners, OEMs, and EPC contractors to achieve sales targets and expand market presence.

Key Responsibilities:

- Develop and execute sales strategies to achieve assigned regional sales targets for instrumentation products and solutions.

- Identify and pursue new business opportunities with end users, OEMs, system integrators, and EPCs.

- Conduct technical presentations, product demonstrations, and commercial negotiations with customers.

- Understand customer requirements and recommend appropriate instrumentation solutions (e.g., pressure, temperature, flow, level, and analytical instruments).

- Collaborate with application engineers and product specialists to prepare accurate quotations and proposals.

- Maintain regular contact with key customers to ensure customer satisfaction and repeat business.

- Manage and support channel partners/distributors in the assigned area.

- Track competitor activity and market trends to support pricing and positioning strategies.

- Prepare and present weekly/monthly sales reports, forecasts, and pipeline updates to management.

- Ensure timely collection of payments and maintain credit discipline in the assigned territory.

- Participate in trade shows, exhibitions, and marketing campaigns to promote company products.

- Support the Area Sales Manager in developing market plans and expanding regional footprint.

Required Skills & Expertise:

- Proven experience in technical sales or business development in industrial instrumentation, process control, or automation systems.

- Strong technical knowledge of instruments such as:

- Pressure and temperature transmitters

- Flow meters (electromagnetic, ultrasonic, Coriolis)

- Level instruments (radar, ultrasonic, differential pressure)

- Analytical instruments (pH, conductivity, dissolved oxygen, etc.)

- Control valves and field devices

- Familiarity with industrial sectors such as Oil & Gas, Power, Water Treatment, Chemical, and Manufacturing.

- Strong communication, negotiation, and presentation skills.

- Ability to interpret technical drawings, P&IDs, and process documentation.

- Proficiency in CRM tools, MS Office, and Sales reporting tools.

- Willingness to travel extensively within the assigned region.