Teqfocus is seeking a strategic and data-driven Marketing Manager to own our end-to-end marketing charter - building scalable systems around content strategy, GTM assets, inbound lead generation, process excellence, and analytics.

This is a high-visibility role where you shape how Teqfocus shows up in the market through powerful storytelling, thought leadership, and measurable marketing outcomes.

If you love working at the intersection of strategy + systems + creativity, this role is for you.

Key Responsibilities:.

Content Strategy & Development:

- Build and run a content engine to support full-funnel buyer journeys - awareness, consideration, and conversion.

- Develop thought-leadership assets including blogs, whitepapers, e-books, newsletters, case studies, success stories, and videos.

- Create structured editorial workflows aligned with campaign and GTM goals.

- Work with SMEs, design, and solution marketing to deliver insight-driven narratives.

- Ensure SEO-optimized and brand-consistent content across web and social channels.

GTM Asset Creation & Management:

- Collaborate with GTM and sales teams to create enablement collateral - pitch decks, solution briefs, one-pagers, and playbooks.

- Build campaign kits including email sequences, landing pages, and social content for launches and events.

- Maintain a centralized GTM asset repository with version control and messaging consistency.

- Partner with design to ensure assets meet global brand standards.

Inbound Lead Generation:

- Design and execute multi-channel inbound programs (SEO, content syndication, paid media, and social).

- Optimize website UX, CTAs, and landing pages to improve traffic-to-lead conversion.

- Align with sales on lead scoring, nurturing, and follow-up processes.

- Use automation tools (Pardot / HubSpot) to personalize campaigns and boost engagement.

Process & Framework Ownership;

- Build repeatable marketing processes from planning to reporting.

- Implement frameworks for campaign approvals, governance, and continuous improvement.

- Standardize execution across channels, regions, and industry verticals.

- Ensure compliance, branding, and quality across all deliverables.

Data & Analytics:

- Develop a data-driven GTM engine with insights that guide strategy and investments.

- Define KPIs for content, inbound, and campaigns; publish dashboard-driven reporting.

- Deliver monthly performance reports with actionable insights.

- Stay ahead of trends across analytics, AI in marketing, and performance optimization.

Qualifications:.

- 6-8 years of B2B marketing experience within IT Services / Cloud / SaaS / Consulting.

- Proven expertise in content marketing, inbound growth, and GTM execution.

- Hands-on experience with Pardot / HubSpot and Salesforce CRM (preferred).

- Proficiency in SEO, analytics, campaign reporting, and performance tools.

- Excellent storytelling, communication, and project-management skills.

- Analytical mindset with the ability to turn insights into execution.

- Experience marketing in Salesforce / Cloud / Data / AI ecosystems is a plus.

Why Join Teqfocus?.

At Teqfocus, marketing is the growth engine - not a support function.

You'll lead initiatives that shape our market narrative, influence pipelines, and build trust with CXOs across North America and beyond.

We offer an innovative, collaborative, and data-driven environment where your ideas scale and your work creates measurable business impact.