Team Pumpkin - Manager - Performance Marketing

Description:

Job Summary

We are looking for a results-oriented Manager Performance Marketing to lead and scale our paid media efforts. The ideal candidate brings at least 2 years of hands-on experience in performance marketing, specifically within paid media channels such as Google Ads, Meta Ads, display, and affiliate networks. You will be responsible for developing and executing data-driven campaigns that drive user acquisition, engagement, and revenue growth.

Key Responsibilities:

Strategy & Planning:

- Develop and implement end-to-end performance marketing strategies to meet customer acquisition and retention goals.

Campaign Management:

- Manage and optimize multi-channel paid media campaigns, including search engine marketing (SEM), display advertising, social media (Meta, LinkedIn, etc.), and affiliate partnerships.

Data-Driven Optimization:

- Analyze campaign data to identify trends, generate insights, and drive continuous improvement in performance metrics such as CAC, ROAS, and CTR.

Team Leadership:

- Lead and mentor a team of performance marketing specialists, setting clear goals and KPIs while ensuring flawless campaign execution.

Cross-Functional Collaboration:

- Work closely with brand, content, design, and product teams to align messaging and drive conversion across the customer journey.

Reporting & Insights:

- Deliver regular reports and dashboards to senior stakeholders with actionable insights and recommendations.

Innovation & Learning:

- Stay current on digital marketing trends, tools, and best practices, and proactively test new channels, creatives, and tactics.

Qualifications:

- Bachelors or Masters degree in Marketing, Business, or a related field.

- Minimum 2 years of hands-on experience in performance marketing with a strong focus on paid media.

- Proven ability to manage budgets, optimize bidding strategies, and drive measurable ROI.

- Strong proficiency in data analysis and reporting tools (e.g., Google Analytics, Excel, Looker Studio).

- Excellent verbal and written communication skills.

- Prior experience in managing or mentoring a team is preferred.

- Certifications (preferred): Google Ads, Meta Blueprint (Facebook Ads), HubSpot, or similar.

Why Join Us:

- Work in a high-growth environment with a dynamic and collaborative team.

- Take ownership of impactful campaigns that directly influence business growth.

- Access to industry-leading tools, training, and resources.

- Competitive compensation and performance-based incentives.