Team Pumpkin - Head - Performance Marketing

Location: Gachibowli.

Job Summary:.

- We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms.

- The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization.

- This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities:.

Digital Advertising & Campaign Management:.

- Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.

- Continuously test and refine ad creatives, audience targeting, and bidding strategies.

- Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).

Performance Analysis & Optimization:.

- Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.

- Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.

- Identify new opportunities for growth and implement best practices to enhance campaign efficiency.

Audience Targeting & Segmentation:.

- Develop data-driven audience segmentation strategies for better targeting and personalization.

- Leverage first-party and third-party data to improve audience reach and engagement.

- Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.

Continuous Improvement & Strategy Development:.

- Implement automation, AI-driven optimization, and other cutting-edge strategies to enhance efficiency.

- Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.

- Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising.

Cross-functional Collaboration & Leadership:.

- Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.

- Manage relationships with external agencies, vendors, and partners when needed.

- Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.

Key Qualifications & Skills:.

- 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.

-Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

- Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.