Suffescom Solutions - Performance Marketer

Performance Marketer

Experience - 3-4 years

Location - Punjab

We are looking for a results-driven and detail-oriented PPC Executive to manage paid advertising campaigns for various clients, including freelance projects sourced through platforms like Upwork. The ideal candidate should have hands-on experience with Google Ads, Meta Ads (Facebook/Instagram), and other paid media platforms.

You will be responsible for:

- End-to-end campaign strategy, execution, performance monitoring, and optimization to ensure ROI and client satisfaction.

- Plan, create, and manage PPC campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms like LinkedIn Ads, Bing Ads, or Amazon Ads.

- Analyze client requirements and business goals to develop custom ad strategies.

- Conduct detailed keyword research, competitor analysis, and audience targeting.

- Write compelling ad copy and optimize creatives in collaboration with content/design teams.

- Monitor campaign performance, track KPIs, and provide weekly/monthly performance reports to clients.

- Optimize campaigns to meet or exceed KPIs (CTR, CPC, CPA, ROAS, etc.).

Requirements:

- 3-4 years of proven experience in managing PPC campaigns.

- Strong knowledge of Google Ads, Meta Ads, Google Analytics, and Google Tag Manager.

- Proficient in Excel/Google Sheets for reporting and data analysis.

- Understanding of SEO basics and how paid and organic efforts align.

- Excellent communication skills (written and verbal).

- Ability to handle multiple client accounts and prioritize tasks.