Stories Homes - Manager - Retail Store Expansion & Development

Description:

Expansion Strategy & Planning:

- Develop and implement the annual retail expansion plan across targeted geographies.

- Conduct market mapping, competitor analysis, and demographic studies to identify high-potential areas.

- Recommend formats (mall, high street, kiosk, franchise, etc.) based on market potential.

Site Identification & Evaluation:

- Source and shortlist potential retail locations through brokers, developers, and local networks.

- Conduct site surveys, footfall analysis, trade area assessment, and catchment studies.

- Prepare feasibility reports, ROI projections, and business cases for management approval.

Negotiation & Finalization:

- Negotiate commercial terms with landlords/developers including rent, CAM, deposit, lock-in, fit-out period, and revenue share if applicable.

- Work closely with Legal team to finalize LOIs, lease agreements, and required documentation.

Project Management & Store Development:

- Coordinate with designers, architects, vendors, and contractors for layout finalization and store build-out.

- Ensure all approvals (municipal, mall management, permissions) are obtained on time.

- Track project timelines, budget adherence, and monitor on-ground project execution.

New Store Opening:

- Collaborate with Operations, Marketing, IT, Supply Chain, and HR teams for seamless store opening.

- Ensure brand standards, visual merchandising guidelines, and operational readiness are met.

- Conduct post-opening reviews and handover to the Operations team.

Portfolio Management:

- Monitor existing store performance and recommend relocations, right-sizing, closures, or remodels.

- Maintain database of all store leases, expiries, renewals, and rental escalations.

Relationship Management:

- Build strong relationships with mall management teams, real estate developers, property consultants, and franchise partners.

- Represent the company in real estate forums, exhibitions, and networking events.