Description:

Role Overview:

We are looking for an experienced and result-driven E-Business Manager to lead and scale our online business operations across owned platforms and marketplaces. The ideal candidate will have strong expertise in e-commerce operations, digital growth strategies, marketplace management, customer experience, and team leadership. This role requires a strategic thinker with hands-on execution capabilities to drive online revenue growth and optimize the end-to-end digital commerce ecosystem.

Key Responsibilities:

E-Commerce Operations Management:

- Oversee end-to-end operations of the e-commerce business across website and marketplace channels.

- Ensure product catalogs, listings, pricing, and inventory are accurate, updated, and optimized for performance.

- Coordinate with warehouse, logistics, and supply chain teams to ensure smooth and timely order fulfillment.

- Monitor stock availability and implement inventory planning strategies to avoid stock-outs or overstocking.

- Ensure operational efficiency, process improvements, and adherence to SLAs.

Website & Platform Management:

- Manage overall website performance, usability, functionality, and customer journey optimization.

- Coordinate with internal/external development teams for website maintenance, enhancements, integrations, and troubleshooting.

- Ensure mobile responsiveness, fast-loading pages, and seamless checkout experiences.

- Monitor website analytics and recommend improvements to enhance user engagement and conversion rates.

Sales & Revenue Growth:

- Develop and execute e-commerce growth strategies to increase online sales and profitability.

- Monitor daily, weekly, and monthly sales performance against targets and KPIs.

- Identify new business opportunities, product categories, and expansion channels.

- Drive conversion rate optimization (CRO) initiatives and improve customer acquisition and retention.

Digital Marketing & Campaign Management:

- Collaborate with the marketing team on SEO, SEM, performance marketing, social media, affiliate marketing, and email campaigns.

- Plan and execute promotional campaigns, seasonal offers, and product launches.

- Monitor campaign performance, customer acquisition costs, and ROI metrics.

- Utilize data-driven insights to optimize digital marketing effectiveness.

Marketplace Management:

- Manage and grow business across major marketplaces such as Amazon, Flipkart, Myntra, Nykaa, etc.

- Optimize product visibility, search rankings, and marketplace performance metrics.

- Handle pricing strategies, promotions, advertising campaigns, and marketplace relationships.

- Ensure compliance with marketplace policies and operational standards.

Customer Experience & Retention:

- Ensure exceptional customer experience across all digital touchpoints.

- Monitor customer feedback, reviews, ratings, and support metrics to drive continuous improvement.

- Implement strategies to reduce return rates and improve customer satisfaction and loyalty.

- Work closely with customer support teams for quick issue resolution and escalation management.

Data Analysis & Reporting:

- Analyze website traffic, customer behavior, sales trends, and operational performance.

- Prepare MIS reports, dashboards, and business insights for senior management.

- Use analytics tools and performance data to support strategic decision-making.

- Track KPIs related to revenue, conversion, retention, and operational efficiency.

Team Leadership & Cross-Functional Coordination:

- Lead, mentor, and manage the e-commerce team including executives, content specialists, and support staff.

- Collaborate with cross-functional teams including IT, marketing, merchandising, finance, and operations.

- Drive a performance-oriented and innovation-focused work culture.

- Ensure alignment of e-commerce initiatives with overall business objectives.

Required Skills & Qualifications:

- Bachelors degree in Business, Marketing, E-Commerce, or related field. MBA preferred.

- 8-10 years of experience in e-commerce, digital business, or online retail management.

- Strong understanding of e-commerce platforms, marketplace ecosystems, and digital marketing.

- Experience with analytics tools such as Google Analytics, Excel, and reporting dashboards.

- Strong leadership, project management, and stakeholder management skills.

- Excellent analytical, communication, and problem-solving abilities.

- Hands-on experience with marketplace operations, inventory management, and performance marketing.

Preferred Qualifications:

- Experience in D2C, retail, fashion, lifestyle, or consumer-focused industries.

- Familiarity with ERP, CRM, and e-commerce management tools.

- Proven track record of scaling online revenue and improving customer experience.

Key Competencies:

- Strategic Thinking

- Business Growth Orientation

- Data-Driven Decision Making

- Team Leadership

- Customer-Centric Approach

- Operational Excellence