State Head - Decorative Paints Business

Description:

- The role is to provide directions to the team of Area Managers to achieve sales targets/ objectives, and also business development from B2C.

Major Deliveries:

- Drive overall sales and growth at the Regional level by meticulous planning and designing of schemes, inputs, and resources.

- Explore opportunities for gaining market share by analysing data and trends to ensure sustainable sales potential.

- Analyse data and keep track of key parameters to enhance operational effectiveness.

- Identify opportunities for network expansion in the market, such as the addition of new contractors/dealers or the value upgrade of existing dealers.

- Design schemes based on sales planning agenda and market feedback to ensure overall contractor/ dealer profitability and sales growth collections.

- Oversee effective money circulation with dealers to ensure timely collections and ensure no outstanding dues.

- Seeding, New contractor/ dealer appointment & channel Management.

- Monitoring the Product Mix, Competitor activities.

- Tracking Competitors' Sales, Market Share, Price Position and Marketing Initiatives.

- Conducting promotional activities to ensure the achievement of the sales targets.

Customer Service:

- Enhance consumer experience by ensuring the resolution of complaints within the defined timelines.

- Maintain a healthy contractor set by identifying opportunity areas for engagement through participation in loyalty programs, and also facilitate in their value growth by planned interventions.

Inventory Management:

- Forecast the material demand in the market appropriately to ensure the availability of stock as per market demand.

- Integrate with other verticals like the Commercial and Marketing functions to promote sales and service to customers.

Team Management:

- Strategize and drive the growth of core and focused products by identifying opportunities and analyzing trends, and getting the plan implemented by the team.

- Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

- Productive utilization of manpower resources to drive business growth.

Key Performance Skill Required:

- Sales and Collection Target Achievement.

- Sales Planning.

- Demand Creation.

- Market Intelligence.

- Business Development.

- Channel and Influencer Engagement.

- People Management.

Educational & Work Experience:

- MBA with 10+ years of experience in the areas of Building Dealer & Contractor Network, Sales, Business Development, etc.

- Demonstrated experience and success in the Sales function with an extensive network in the required geography.

- Team handling experience.