Role Title: State Head Reporting to: Regional Business Head Department: Sales Broad Objective of the Role: - Direct and manage the sales and distribution team to plan and execute sales and route-to market (RTM) strategies and programs in the concerned state to drive and deliver on assigned targets of turnover, profitability, and volume sold. Job Scope and Responsibilities: Sales Planning and Review: - Participate in the development of the sales strategy for the region to understand the annual sales targets (volume sold, turnover, profitability) and corresponding expectations from the concerned state. - Leverage market intelligence (understanding of demand, consumer behavior, competitor operations, etc.) and provide sales projections to help in quarterly and long-range planning. - Lead the implementation of the regional strategy and sales plan in the state through Primary Sales planning to detail SKUs to be procured per month. - Engage with the Manufacturing Operations team for source planning to optimize cost while ensuring timely delivery vis- vis the Primary Sales plan. Coordinate with the concerned brewery to enable prioritization and line-up of production. - Finalize and monitor the distribution objectives for the state by area and territory. Provide overview to the sales team to achieve budgeted targets. - Review daily sales reports and performance for all products. Identify deviations, analyze root causes, and implement action plans for timely course correction. Sales Operations: - Engage with the Head of Regional Sales to earmark budget for the state vis- vis last year's spends, sales plan, overheads, and costs. Monitor expenditure against the budget and manage deviations. - (In case of a Corporation market) Track to ensure timely generation of Purchase Orders by the CNF. Report any backorders and OFS to the CSO on priority. - Ensure width of distribution and adequate availability of SKUs across depots, distributors, and wholesaler premises. - Ensure adherence to excise norms for import of SKUs (if required). - Follow up with concerned stakeholders for receivables and settlement of claims. - Manage activities pertaining to new brand launches in the state, including: - Registration of product, packaging, and labels. - Procuring excise approvals for brand manufacture. - Pricing of new products. Stakeholder Management: - Build and maintain mutually beneficial relationships both within and external to the organization to ensure achievement of sales objectives. - Engage with government corporations, distributors, and wholesalers to drive increased sales and identify opportunities to enhance visibility and reach of UBL products. - (In case of a Distributor/Wholesaler market) Assume responsibility for the appointment of new distributors/wholesalers and/or changes in Share of Business for existing distributors/wholesalers based on performance analysis. - Engage with concerned stakeholders (Govt./Distributor/Wholesaler) to negotiate a favorable price (rate contract agreement / MRP) for the product based on ROIs and margins. Regional Marketing: - Work closely with the Regional Trade Marketing Manager to drive initiatives that ensure sales growth in the state through consumer-focused activities. - Lead BTL planning for the state by conceptualizing activities to maximize sales while optimally utilizing available budgets. Help customize activities by state and oversee implementation. - Assume responsibility for the timely implementation of trade marketing initiatives. Team Development: - Provide coaching, support, and leadership to the team and ensure adequate development opportunities for team members to enhance skills. - Participate in the recruitment process to identify the right talent for positions within the function. - Establish individual performance expectations and regularly review team members' performance. - Ensure the team imbibes the committed UBL values and culture.

Bhubaneshwar

Kolkata

Others

State Head 

Job Description for State Head  in ENVISTA EDUCATION PRIVATE LIMITED in  Bhubaneshwar Kolkata Others for (4-8) years of experience. Apply Now!