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PPC Analyst

Department: PPC. Location: Kolkata. Experience: 7+ Years. As a Team Lead Omni Channel, you will play a strategic leadership role in managing and scaling multi-platform paid media campaigns across Google Ads, Meta, Bing, Quora, Twitter, Taboola, Outbrain, Colombia, and more. You will lead a team of digital marketers while working cross-functionally with client servicing, creative, and tech teams to deliver ROI-focused performance marketing initiatives. This position demands a balance of hands-on execution, strategic thinking, people management, and client engagement. The ideal candidate is experienced in managing high-performance PPC teams and delivering campaign excellence in fast-paced agency environments. Key Responsibilities : - Lead campaign planning, execution, and optimization across platforms like Google Ads, Meta, Bing, Yahoo, Quora, Twitter, Taboola, Outbrain, and Colombia. - Oversee account health, including daily budget caps, impression share, quality score, and bid strategies. - Design and test creative assets and ad copy to ensure high-performing campaign outputs. - Set up and optimize conversion tracking, retargeting, audience segmentation, and bidding strategies. - Implement A/B testing strategies to refine ad effectiveness and increase ROI. - Stay updated with algorithm changes and platform innovations. - Serve as the senior escalation point for client queries and performance-related issues concerns. - Ensure timely updates and reporting as per mandate, including strategic recommendations. - Lead high-level performance review calls and client WBRs (Weekly Business Reviews). - 7-11 years of hands-on experience managing Google Ads & Meta campaigns. Qualifications & Competencies: - Graduate/Post-Graduate in Marketing, Communications, or related field. - 7+ years of proven experience in paid media, including Google Ads and Meta platforms. - Advanced knowledge of paid search/display/video/native ad ecosystems. - Strong expertise in tools like Google Analytics, Data Studio, Google Tag Manager, and platform-specific dashboards. - Exceptional communication and stakeholder management skills. - Demonstrated leadership in managing high-performing teams and complex client portfolios. - Highly analytical with attention to detail and a passion for marketing performance.

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SRV Media - Performance Marketing Role 

Job Description for SRV Media - Performance Marketing Role  in SRV Media Pvt. Ltd in  Others for (7-11) years of experience. Apply Now!

SRV Media - Performance Marketing Role  | iimjobs.com