SRV Media - Lead - Performance Marketing

Description:

About the Role. Were looking for a performance-driven Paid Media Team Lead who lives and breathes ROI. Someone who can own end-to-end Paid Marketing strategy across Google Ads & Meta Ads, lead a team, deliver measurable growth, and stay ahead of platform trends.

Key Responsibilities:

- Plan, execute & optimize Google Ads & Meta Ads campaigns across Search, Display, Shopping, Video, Performance Max, Facebook & Instagram Ads.

- Own campaign strategy, budgeting, forecasting & performance pacing aligned to business KPIs (CPL, CAC, ROAS, LTV, Conversion Rate).

- Deliver weekly/monthly performance dashboards, insights & strategic recommendations.

- Lead & mentor a team of performance executives; review work & ensure best practices.

- Conduct A/B testing of ads, creatives, audiences & landing pages to maximize results.

- Manage attribution, conversion tracking, analytics integrations & pixel setup.

- Work with design, content & sales teams for campaign alignment.

- Competitor benchmarking & trend research; introduce innovative scaling strategies.

- Manage agency/client communication & upsell opportunities.

Must-Have Skills:

- 7+ years managing high-budget Paid Media campaigns.

- Expert-level hands-on experience with Google Ads (Search, Display, YouTube, PMax, Shopping).

- Expert experience with Meta Ads Manager (FB/IG), pixel & event optimization.

- Strong analytical skills with Google Analytics, GTM, Google Data Studio / Looker.

- Deep understanding of conversion funnels & performance metrics (CTR, CVR, CPA, ROAS, CAC, LTV).

- Ability to manage team of 38 campaign specialists.

- Strong presentation, communication & reporting skills.