Springbord - Performance Marketing Specialist - B2B - US Market

Description: Springbord is looking for a performance-focused digital marketer to lead B2B demand generation efforts, especially in the US market.

About the Role: The role involves managing paid campaigns, integrating ABM strategies, and supporting SEO efforts to generate high-quality leads and drive measurable pipeline growth.

Job Title: Performance Marketing Specialist B2B (US Market).

Workplace Type: Hybrid Chennai.

Candidate Preferred Location: Chennai, Bengaluru, Hyderabad.

Experience: 3 - 4 Years.

Industry: B2B Product/Service-Based.

Target Market: United States.

Key Responsibilities:

- Plan and execute paid campaigns across Google Ads, LinkedIn, and Meta.

- Optimize for KPIs: CPL, ROAS, CTR, CAC, and Conversion Rate.

- Set up and manage tracking using GA4 and Google Tag Manager (GTM).

- Run A/B tests on ads, landing pages, and audience segments.

- Build and manage remarketing funnels, lookalike audiences, and intent-based targeting.

- Develop and execute ABM campaigns for high-value B2B accounts.

- Collaborate with sales and content teams to align campaign messaging and lead flows.

- Support SEO through on-page optimization, keyword tracking, and technical audits.

- Analyze data to produce actionable insights and regular performance reports.

- Stay updated on platform changes, ad policies, and best practices in B2B marketing.

- Use tools like HubSpot, Apollo, or ZoomInfo for segmentation and targeting.

Tools Youll Use:

- Google Ads, LinkedIn Ads, Meta Suite, GA4, GTM, HubSpot, Apollo, Semrush, Ahrefs, Zoominfo.

What Were Looking For:

- 3 - 4 years of hands-on B2B marketing experience.

- US-focused lead generation expertise.

- Knowledge of ABM and SEO best practices.

- Strong data analysis and campaign optimization skills.

- Collaborative, metrics-driven mindset.