Specialist - Digital Marketing

Position : Digital Marketing Specialist - Meta Marketing Focus

Location : Byculla East, Mumbai

Experience Required : Minimum 2 years in Digital Marketing (Meta Ads expertise preferred)

About the Role:

We are seeking a results-driven Digital Marketing Specialist with a strong focus on Meta Marketing to join our dynamic team. In this role, you will be responsible for strategizing, executing, and optimizing digital campaigns that enhance brand visibility, boost engagement, and deliver measurable ROI.

Key Responsibilities:

- Plan, launch, and manage Meta campaigns (Facebook, Instagram) including audience targeting, creative optimization, and budget management.

- Develop and execute integrated digital marketing strategies across SEO, SEM, email marketing, and display advertising.

- Manage and grow social media presence on platforms including Facebook, LinkedIn, Instagram, and Twitter.

- Optimize ad performance through A/B testing, retargeting, and conversion tracking.

- Collaborate with design, content, and product teams to create impactful marketing assets.

- Conduct keyword research, optimize website content, and work towards improving SEO rankings.

- Track and analyze performance metrics using Google Analytics, Meta Business Suite, and other analytics tools.

- Stay updated on the latest digital marketing trends, especially emerging Meta ad features and best practices.

- Prepare comprehensive reports with actionable insights to improve future campaigns.

Requirements:

- Bachelor's or master's degree in Marketing, Business, Communications, or a related field.

- Minimum 2 years of proven experience in Digital Marketing, with hands-on expertise in Meta Ads (Facebook & Instagram).

- Proficiency in tools such as Meta Business Suite, Google Ads, Google Analytics, HubSpot, or Mailchimp.

- Strong understanding of SEO, PPC, and paid social media strategies.

- Analytical mindset with the ability to interpret data and make performance-driven decisions.

- Excellent communication skills and creative problem-solving ability.

Preferred Qualifications:

- Meta Blueprint Certification or Google Ads Certification.

- Experience with marketing automation tools and A/B testing.

- Familiarity with CMS platforms such as WordPress or Shopify.